--- title: "About Lionel Fenestraz — Google Ads & Meta Ads Consultant" description: "Freelance Google Ads and Meta Ads consultant based in Spain. Google Partner and CXL Certified. 7+ years, trilingual ES/EN/FR. Free audit." canonical: https://lionelz.com/en/about/ lang: en --- [Home](https://lionelz.com/en/) › About ![Lionel Fenestraz — Freelance Google Ads & Meta Ads Consultant](https://lionelz.com/images/lionelfenestraz.webp) Google Ads Consultant · Google Partner · CXL Certified # Lionel Fenestraz — Multilingual _Google Ads & Meta Ads_ Consultant Freelance PPC consultant. Lionel Fenestraz is a freelance Google Ads and Meta Ads consultant based in Spain. With 7+ years managing paid media campaigns from €500/month to over €10,000/month, he specialises in vacation rental, B2B lead generation and ecommerce across Spanish, English and French-speaking markets. Google Partner and CXL Certified Optimizer. [Book a free call →](https://calendar.app.google/G3jeffmFY52dg38GA) **Google** Partner Official certification **CXL** Certified Conversion optimisation 7**+** years Managing paid media ES · EN · **FR** Trilingual consultant ## Background I started in paid media in 2017, managing Google Ads and Facebook Ads accounts for ecommerce brands in Spain. Over time my focus shifted towards vacation rental — a niche where the economics (high AOV, seasonal demand, multi-touch attribution) make paid media genuinely interesting — and towards B2B lead generation, where intent signals in Search are the clearest signal available. Today I work directly in clients' own accounts — not agency accounts, not whitelabelled dashboards. If we stop working together, you keep everything: account history, data, creatives, audiences. That's not the industry standard. It's a deliberate choice. I'm trilingual in Spanish, English and French, which means I manage campaigns and communicate with clients across Europe (Spain, France, UK), North America (US) and Latin America without any translation layer. For international brands running multilingual campaigns, that's a meaningful operational advantage. ## Credentials & training Google Ads Search Certified Individual Google Skillshop certification in Search Advertising. Validates technical knowledge of campaign structure, keyword match types, Smart Bidding and conversion measurement. Verifiable at skillshop.credential.net. Google Ads Video Certified Individual Google Skillshop certification in Video Advertising. Covers YouTube advertising — in-stream, in-feed and bumper formats, targeting, bidding (CPV, Target CPM) and video campaign measurement. Verifiable at skillshop.credential.net. Google Partner Official Google certification for agencies and consultants managing significant ad spend. Includes access to beta features, priority support and dedicated account management. CXL Certified Optimizer Conversion Rate Optimisation certification from CXL Institute — considered the industry benchmark for CRO training. Covers experimentation methodology, UX research and analytics. Verifiable at certificates.cxl.com. ![CXL Certified Optimizer certificate — Lionel Fenestraz](https://api.accredible.com/v1/frontend/credential_website_embed_image/certificate/12289432) CXL — Form Optimization Specialised course on conversion form optimisation: cognitive friction, field design, error messaging and A/B testing. Directly applicable to landing pages and lead generation funnels. CXL — Heuristic Analysis Frameworks Heuristic analysis frameworks for conversion optimisation audits. Structured methodology for identifying UX issues and prioritising improvement opportunities without relying exclusively on quantitative data. CXL — Facebook Ads Facebook advertising certification covering campaign structure, audience segmentation, creatives and measurement. Complements Google Ads management with a full-funnel paid social strategy. Guest lecturer — Fundesem MBA Google Ads and digital advertising module for the MBA programme at Fundesem Business School (Valencia, Spain). Teaching forces clarity — explaining complex concepts to executives sharpens the ability to diagnose problems fast. €500/month → €10,000+/month Budget range managed across active accounts over 7+ years. Every scale changes what works — what you learn at €10k/month is useless at €1k/month. Having worked both ends is what makes the diagnosis accurate. ## Verticals I work in I work best with brands where the numbers are real and the brief is clear. Three verticals where I have the most concentrated experience: Vacation Rental Vacation rental & hospitality Google Ads Search and Performance Max for property management companies, independent owners and booking platforms. Seasonal strategy, ROAS targets, brand protection. B2B B2B lead generation Search-first strategy for SaaS, manufacturing and professional services. Long buying cycles, CPL targets, LinkedIn complement where budget allows. eCommerce eCommerce Shopping, Performance Max and Meta Ads for physical product brands. Full-funnel setup from prospecting to retention. CRO integration where conversion rate is the bottleneck. ## How I work Your account, your data I work inside your Google Ads and Meta Ads accounts. No agency accounts, no data retention. If we stop working together, you keep the full account history. No junior handoffs You work directly with me from the first call to the monthly report. Every strategic decision is made by the same person who built the account. Transparent reporting Data Studio dashboards connected to Google Ads, Meta Ads and GA4. You always know what's spent, what's working, and what's being tested. AI-augmented execution I integrate AI into campaign management workflows — faster analysis, better creative iteration, more time spent on strategy instead of admin. ## Services [Google Ads →](https://lionelz.com/en/consultor-google-ads/)[Meta Ads →](https://lionelz.com/en/consultor-instagram-ads-freelance/)[CRO →](https://lionelz.com/en/cro/)[B2B Lead Generation →](https://lionelz.com/en/b2b-lead-generation/)[LinkedIn Ads →](https://lionelz.com/en/linkedin-ads/)[Data Studio →](https://lionelz.com/en/looker-studio/) ## From the blog [Google Ads Consultant: What They Do & What to Expect →](https://lionelz.com/en/blog/google-ads-consultant/)[Google Ads for Ecommerce: Strategy and Setup →](https://lionelz.com/en/blog/google-ads-ecommerce/)[Quality Score: How It Really Affects Your Performance →](https://lionelz.com/en/blog/google-ads-quality-score/) Start with a free audit 30 minutes to review your account. No pitch, no commitment. I respond before the meeting with a few questions so the 30 minutes are spent on your actual account — not introductions. [Book a call →](https://calendar.app.google/G3jeffmFY52dg38GA) [LinkedIn ↗](https://www.linkedin.com/in/lionelfenestraz/) --- > Markdown version of https://lionelz.com/en/about/ (same content as the HTML page). Site index for agents: https://lionelz.com/llms.txt · full content: https://lionelz.com/llms-full.txt · sitemap: https://lionelz.com/sitemap-index.xml