--- title: "B2B Lead Generation — Google Ads & Meta Ads Consultant" description: "B2B lead generation consultant. Google Ads, Meta Ads & CRO as one system. Qualified pipeline, not just clicks. Google Partner · CXL Certified." canonical: https://lionelz.com/en/b2b-lead-generation/ lang: en --- B2B Lead Generation · Google Ads · Meta Ads · CRO # _Google Ads + Meta Ads_ \+ Landing Pages. One consultant, full funnel. ## B2B Lead Generation for SaaS, services and complex sales cycles. B2B companies hire me when they need qualified leads, not just clicks. I build, manage, and optimise paid media from campaign architecture to conversion — so nothing falls through the gap between your ad and your pipeline. [Book a free pipeline audit →](https://calendar.app.google/G3jeffmFY52dg38GA) [See client results ↓](#case-study) 30 min · No commitment · I review your setup before the call **Google** Partner Certified since 2018 **CXL** Certified Conversion optimisation 7**+** years B2B and B2C paid media ES · EN · **FR** Trilingual consultant **€2.5M+** Ad spend managed ## The gap that _kills B2B pipeline._ The problem most B2B companies have Most B2B ad budgets are split between a media buyer who stops at the click and a web team that built the landing page 18 months ago. That gap — between ad and form, between form and qualified lead — is where budget disappears. What actually closes pipeline Qualified pipeline comes from treating paid media and conversion as one system: the right audience, the right intent signal, message-matched landing pages, frictionless forms, and tracking that measures SQLs — not just clicks. That's what I build. ## Three levers. _One system._ Every engagement covers all three — because optimising one without the others is how budgets leak. 01Google Ads ### Google Ads Search + Performance Max Intent-first campaigns built around the B2B buyer journey. Funnel-staged campaign structure, negative keyword logic that filters B2C traffic, PMax asset groups aligned to personas — not just products. SearchPerformance MaxRemarketingConversion tracking 02Meta Ads ### Meta Ads Demand generation and retargeting for B2B audiences. Custom audience builds, broad-to-narrow funnel architecture, creative testing — and campaign structures that don't rely on platform defaults. ProspectingRetargetingCustom audiencesCreative testing 03Landing Page CRO ### Landing Page CRO The part most consultants skip. Message match between ad and page, form friction reduction, B2B-specific trust signals, JavaScript validators to block consumer submissions — everything that turns clicks into actual leads. Message matchForm optimisationA/B testingGA4 / GTM Client case study ## B2B lead quality was the problem, _not lead volume._ A client of mine needed qualified procurement inquiries through Google Ads. The campaigns were running; the problem was that a significant share of form submissions came from students, hobbyists, and small consumers — not purchasing managers. I rebuilt the campaign architecture around B2B search intent, tightened the negative keyword structure to filter non-commercial queries, and added a JavaScript email validator on the lead form to block free consumer email domains at submission. > "The fix wasn't more budget. It was making the existing budget work for the right audience — from the keyword level all the way to the form." The result: a measurable shift in lead quality within the first month, with procurement-level inquiries becoming the dominant form submission type. **↓ B2C** Consumer submissions cut to near zero through form-level email domain validation **↑ SQL** Procurement-level inquiries became the dominant lead type within 30 days **3-layer** Fix: negative keywords + intent segmentation + JavaScript email validator on form **0 extra** Budget increase required — same spend, better pipeline output Client name withheld per confidentiality. Spanish market. Google Ads Search campaigns, B2B lead generation objective. ## What happens after _you reach out._ A clear process from first call to ongoing pipeline management. 01 Free 30-min pipeline audit I review your current paid media setup, conversion tracking, and landing pages. You leave with 3 specific things to fix — regardless of whether we work together. 02 Diagnosis and proposal If there's a fit, I send a written diagnosis of where your pipeline is leaking and a clear proposal: what I'll build, what it costs, and what success looks like. 03 Campaign build or restructure New account or existing one, I build or restructure campaigns, align landing pages, and set up tracking that measures what actually matters: cost per qualified lead. 04 Monthly optimisation on retainer Ongoing management on a fixed monthly retainer. You get a monthly report with what changed, what the data says, and what we're doing next. No black box. ## Why one consultant beats _splitting the work._ ### No gap between ad and page When the same person manages the campaign and the landing page, message match is built in — not bolted on after the fact. ### Tracking that measures what matters I set up conversion tracking that counts cost per qualified lead, not cost per form submission. Your ROAS reflects pipeline, not noise. ### Direct access, always You talk to the consultant managing the account. No account managers, no handoffs. Every decision is made by the person who knows your account. ## Frequently asked questions ### What is the minimum ad budget for B2B lead generation? I recommend a minimum of €1,500/month in ad spend for Google Ads Search campaigns. Below that threshold, there is not enough data to optimise bidding and identify which keywords generate qualified leads versus noise. ### How long before I see results? Campaign structure and tracking are in place within the first two weeks. Lead quality improvements — like filtering out non-commercial submissions — are often measurable within the first month. Pipeline impact depends on your sales cycle, but most B2B clients see a directional shift in lead quality within 30–60 days. ### Do you work with existing accounts or only new ones? Both. For existing accounts I start with a full audit — campaign structure, negative keywords, conversion tracking, and landing pages — before touching anything. Many of the biggest gains come from fixing what is already there rather than rebuilding from scratch. ### What does "full funnel" mean in practice? It means I manage Google Ads and Meta Ads campaigns, build or optimise the landing pages those ads send traffic to, and set up tracking that measures cost per qualified lead — not just cost per click. Most consultants stop at the ad level. I do not. ### Do you work with agencies or only direct clients? Both. I manage accounts directly for B2B brands and offer white-label services for agencies that need a specialist for lead generation mandates. Updated: March 2026 Related [LinkedIn Ads — B2B lead generation with the highest-intent professional channel →](https://lionelz.com/en/linkedin-ads/) [AI Assistant Consulting — automate B2B lead gen reporting, briefs and qualification workflows →](https://lionelz.com/en/ai-assistant-consulting/) Free first call ## Could your ad campaigns _perform better?_ 30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal. [Book a call →](https://calendar.app.google/G3jeffmFY52dg38GA) 30 min · Google Meet · No commitment --- > Markdown version of https://lionelz.com/en/b2b-lead-generation/ (same content as the HTML page). Site index for agents: https://lionelz.com/llms.txt · full content: https://lionelz.com/llms-full.txt · sitemap: https://lionelz.com/sitemap-index.xml