--- title: "Freelance PPC Consultant: Google Ads, Meta Ads & CRO | Lionelz" description: "Freelance Google Ads & Meta Ads consultant. Google Partner & CXL Certified. 7+ years managing paid media for vacation rental, B2B and ecommerce." canonical: https://lionelz.com/en/ lang: en --- ![Lionel Fenestraz, freelance PPC consultant](https://lionelz.com/images/lionelfenestraz-112.webp) Lionel Fenestraz Google Ads Consultant · Meta Ads · CRO # Freelance _PPC_ consultant Stop Wasting Your Ad Budget. Start Growing. I manage Google Ads and Meta Ads in your own account, with full access and no intermediaries. OVO Network trusted me with its paid media for five years. [Let's talk — pick a time →](https://calendar.app.google/G3jeffmFY52dg38GA) 30 min call · No commitment · I respond before the meeting [View services](#services) [![Google Partner](https://www.gstatic.com/partners/badge/images/2026/PartnerBadgeClickable.svg)](https://www.google.com/partners/agency?id=8035390414) **Google** Partner Official certification **CXL** Certified Conversion optimisation 7**+** years Managing paid media ES · EN · **FR** Trilingual consultant [![Google Ads Search Certified — verified credential of Lionel Fenestraz](https://lionelz.com/images/google-ads-search-certified.webp)](https://skillshop.credential.net/20a1e11a-8586-42e3-a5ae-ac63b6074518#acc.uGj7MKae)[![Google Ads Display Certified — verified credential of Lionel Fenestraz](https://lionelz.com/images/google-ads-display-certified.webp) ](https://skillshop.credential.net/6fbf572f-4b83-4e5b-803c-a770d0b24528#acc.3ZsBlpxu)[![Google Ads Video Certified — verified credential of Lionel Fenestraz](https://lionelz.com/images/google-ads-video-certified-128.webp)](https://skillshop.credential.net/32d5b67c-e715-4dad-b650-f451cc7d3a17#acc.VxlWHEtS) ## International clients (Spain, France, UK, United States, Lithuania) - OVO Network logo — Google Ads and Meta Ads client, vacation rental - Sun Chemical logo — B2B Google Ads lead generation client - Brildor logo — Google Ads ecommerce client - Powergym logo — Google Ads fitness client - Fundesem Business School logo — MBA programme collaboration Guest lecturer - OTL logo — paid media consulting client - BOS logo — Google Ads client - USU logo — B2B paid media client - María Pascual logo — paid media consulting client - Trasteando logo — Google Ads client, self-storage lead generation - Chef Tours logo — Google Ads and SEO client, culinary tours - C-System logo — ecommerce electronics SEO client - Luman Technology logo — Google Ads and SEO client, B2B SaaS - Suites and Villas logo — Google Ads and CRO client, luxury rentals - Luxury Homes London logo — Google Ads client, lead generation - ConfiVet logo — Google Ads and local SEO client, home-visit vet - Lunvio logo — Google Ads audit client, hospitality and real estate development ## Reviews **Gediminas** Co-founder, Lunvio > Your feedback and suggestions made sense and we have implemented the majority of them. **Tim Andrews** Founder, OVO Network > I had the pleasure of working with Lionel for five years at OVO Network, during which time he was responsible for managing our paid media campaigns and played an important role in the steady growth of our business. > > Lionel combines excellent technical knowledge of digital advertising with a strong commercial understanding of what really matters to a business. He understands that successful paid media is not simply about generating traffic or leads, but about delivering measurable results and contributing to sustainable growth. > > Throughout our time working together, Lionel demonstrated a thoughtful, analytical and methodical approach to his work. He was always looking for opportunities to improve performance, optimise our advertising investment and ensure that our campaigns delivered real commercial value. > > What I particularly appreciated was Lionel's professionalism, reliability and commitment. He took genuine ownership of his work, understood our business objectives and became a trusted partner in helping us achieve them. > > Over those five years, OVO Network grew steadily, and Lionel's contribution to that progress was both valuable and greatly appreciated. > > I would wholeheartedly recommend Lionel to any organisation looking for a knowledgeable, commercially minded and highly capable digital marketing professional. He brings together technical expertise, sound judgement and a genuine commitment to achieving results. > > It was a pleasure working with him, and I wish him every success in the future. ![Snow-covered Alpine chalets](https://lionelz.com/images/case-studies/ovo-network-hero-1200.webp) ## Case study: OVO Network Multi-channel paid media for a luxury Alpine chalet rental brand. Google Ads non-brand ROAS +33% Cost per booking −32% 2026 YTD vs 2025 [Read the case study →](https://lionelz.com/en/case-studies/ovo-network/) [See all case studies](https://lionelz.com/en/case-studies/) ## In 30 seconds Lionel Fenestraz is a freelance Google Ads and Meta Ads consultant, Google Partner and CXL Certified Optimizer with 7+ years managing paid media for vacation rental, B2B and ecommerce brands. I work directly in the client's account — no agency middlemen, no junior staff — on monthly budgets ranging from €500 to over €10,000. Markets: Europe (Spain, France, UK), North America (US) and Latin America. Languages: Spanish, English and French. The first 30-minute call is free and ends with a concrete recommendation, not a sales pitch. ## Sound _familiar?_ Campaigns that spend and don't convert. An agency that talks jargon. A site that won't lift conversion. And nobody with time to fix it. ## PPC & CRO consulting services - [Google Ads Consultant Search, Shopping, Performance Max and Display. Strategic management directly in your account, no intermediaries. ](https://lionelz.com/en/consultor-google-ads/) - [Meta Ads Consultant Facebook and Instagram for prospecting new audiences and recovering carts. If your product doesn't sell itself organically, it's usually the first channel to try. ](https://lionelz.com/en/consultor-instagram-ads-freelance/) - [Pinterest Ads Consultant I've been running Pinterest Ads since 2020. It works especially well for home decor and fashion; CPCs tend to land at about half of what you pay on Meta. ](https://lionelz.com/en/consultor-pinterest-ads/) - [TikTok Ads Consultant TikTok Ads for brands that already have organic video working. If your account doesn't have traction yet, we're better off starting elsewhere. ](https://lionelz.com/en/tiktok-ads/) - [Conversion Audit I review session recordings, abandoned forms and GA4. Usually 3-5 concrete changes come out that lift conversion without paying for more traffic. ](https://lionelz.com/en/cro/) - [Reporting dashboards Looker Studio dashboards connected to Google Ads, Meta and GA4. One place to see what matters, no flipping between five tabs. ](https://lionelz.com/en/looker-studio/) - [AI-powered management I automate the boring parts — daily checks, budget alerts, reporting — with Claude Code. The decisions still go through me. ](https://lionelz.com/en/ai-assistant-consulting/) ## How I work 01 First call 30 minutes to understand your situation, goals and whether we're a fit. Free, no commitment. 02 Strategy I send you a sheet with the campaign structure, daily budget and which KPI we're going to move in month one. 03 Implementation I usually get into the account on day 1 and have the first structure ready in under a week. Your account, your history, your billing — always yours. 04 Ongoing optimisation I review the account each week. I adjust bids and creatives, and flag things that break before you see them. ![](https://lionelz.com/images/lionelfenestraz.webp) Transparency Your account, your data, always I work in your own account. No agency accounts, no retaining history. If you decide to move on, you keep everything. Expertise + AI Strategy from experience, speed from AI I've been doing PPC for 7 years. AI lets me run twice as many tests per week without losing the judgement. Direct access You talk to me, not a junior Freelance consultant, not an agency. Every decision goes through me. Trilingual ES/EN/FR. ## Frequently asked questions What is the minimum recommended budget for Google Ads or Meta Ads? I recommend a minimum of €500/month in ad spend so campaigns have enough data to optimise correctly. What is the difference between a freelance Google Ads consultant and an agency? You work directly with me at all times. No rotating account managers, no junior teams. Every strategic decision goes through the same consultant who has managed the account from the start. Do you work with agencies or only direct brands? Both. I manage accounts directly for brands and offer white-label services for agencies that need an external specialist. What languages do you work in? Spanish, English and French — both in communication and in campaign management for clients in Europe (Spain, France, UK), North America (US) and Latin America. ## [From the blog →](https://lionelz.com/en/blog/) [Google Ads 11 signs your Google Ads agency isn't working October 2026 · 21 min](https://lionelz.com/en/blog/google-ads-agency-not-working/) [Google Ads Google Ads account handover from an agency: 14-day plan October 2026 · 17 min](https://lionelz.com/en/blog/google-ads-account-agency-handover/) [Google Ads Google Ads for Shopify Stores: Feed, Tracking and Campaigns October 2026 · 13 min](https://lionelz.com/en/blog/google-ads-shopify/) Free first call ## Could your ad campaigns _perform better?_ 30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal. [Book a call →](https://calendar.app.google/G3jeffmFY52dg38GA) 30 min · Google Meet · No commitment --- > Markdown version of https://lionelz.com/en/ (same content as the HTML page). Site index for agents: https://lionelz.com/llms.txt · full content: https://lionelz.com/llms-full.txt · sitemap: https://lionelz.com/sitemap-index.xml