---
title: "Monthly Spend Tracker | Free PPC Tool"
description: "Track monthly PPC spend by campaign or channel. Compare budget vs. actual spend and spot deviations at a glance."
canonical: https://lionelz.com/en/monthly-spend-tracker/
lang: en
---

[Home](https://lionelz.com/en/)› [Tools](https://lionelz.com/en/tools/)› Monthly Spend Tracker

Free tool

# Monthly Spend Tracker

Log your campaign spend by channel and compare budget vs. actual spend at a glance.

Campaigns this month

Campaign / Channel

Budget (€)

Actual spend (€)

Monthly Summary

Total budget

€0

Total spent

€0

Difference

€0

% executed

0%

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## Why pacing matters

Pacing is the rate at which your budget is consumed throughout the month. Poor pacing can cause campaigns to switch off mid-month — or concentrate all spend in the final days, when CPCs tend to be higher and competition fiercer.

Underpacing

Spending below pace

If you've executed less than 45% of your budget by mid-month, the algorithm may not be reaching enough of your audience. Review targeting, bids, and whether any impression-share limitations are active.

Overpacing

Spending above pace

If you've exceeded 60% of your budget before the halfway point, you risk running out of budget before month end. Reduce the daily budget or use the daily adjustment tool to recalculate.

## How pacing differs by platform

Not all platforms manage budgets the same way — and that affects how you should interpret your tracking:

Google Ads

Works with a daily budget. Can spend up to 2× the daily budget on a high-demand day but guarantees never exceeding the monthly cap (daily budget × 30.4). Pacing is smoothed automatically.

Meta Ads

Offers daily or campaign lifetime budgets. With a lifetime budget, the algorithm distributes spend based on expected performance at each moment. More flexible but less predictable day to day.

LinkedIn Ads

Daily or total campaign budget. With daily budget, can accumulate up to 2× on one day. Higher CPCs make spending more irregular — weekly tracking is more meaningful than daily analysis.

## When to intervene on budget

The percentage executed is the primary signal. Here are the reference ranges and what to do in each case:

% executed < 80%

Check for low bids, overly narrow targeting, or ad quality issues that reduce reach.

% executed 90–105%

Optimal range. Budget is being consumed at the right rate. Monitor performance without adjusting the budget.

% executed > 110%

Overpace risk. Reduce the daily budget or use the [This Month Daily Budget](https://lionelz.com/en/this-month-daily-budget/) tool to recalculate.

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