---
title: "Free PPC Tools | Google Ads & Meta Ads"
description: "Free calculators and tools to manage your Google Ads and Meta Ads campaigns. ROAS Calculator, Budget Calculator, Monthly Spend Tracker and more."
canonical: https://lionelz.com/en/tools/
lang: en
---

Free tools

# Tools for  
_no-excuses paid media_

Calculators and trackers to make better decisions about your Google Ads and Meta Ads campaigns. All free, no signup required.

[

Profitability

ROAS & CPA Calculator

Calculate your ROAS, CPA, net profit and ROI from your ad spend, conversions and revenue. Know at a glance whether your campaign is profitable.

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](https://lionelz.com/roas-cpa-calculator/)[

Planning

Campaign Budget Calculator

How much budget do you need to hit your conversion goals? Calculate monthly and daily budget from your target CPA.

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](https://lionelz.com/campaign-budget-calculator/)[

Daily control

This Month Daily Budget

Calculate the adjusted daily budget based on what you have already spent and the days remaining in the month. Avoid overspending or underspending.

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](https://lionelz.com/this-month-daily-budget/)[

Tracking

Monthly Spend Tracker

Track monthly campaign spend by channel. Compare budget vs. actual spend and spot deviations at a glance.

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](https://lionelz.com/monthly-spend-tracker/)[

Planning

PMax vs Search Allocator

Find the right budget split between Performance Max and Search based on your goal, vertical and conversion volume — with the reasoning explained.

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](https://lionelz.com/en/pmax-search-allocator/)[

Profitability

Quality Score Estimator

Estimate your Google Ads Quality Score, calculate the real CPC impact and see how much you can save by improving each component.

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](https://lionelz.com/quality-score-estimator/)[

Budget allocation

RTG Score — Room To Grow

Stop allocating budgets arbitrarily. Score each channel by saturation (Impression Share, reach, frequency) and rank them by growth potential so you know exactly where to move budget first.

→

](https://lionelz.com/en/rtg-score/)

---

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