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ROAS & CPA Calculator
Free tool
ROAS & CPA Calculator
Enter your campaign data to calculate ROAS, CPA and net profit.
Ad Spend (€)
Conversions
Revenue Generated (€)
Margin on Revenue (%)
Calculate ROAS & CPA →
Results
ROAS
—
x revenue per € spent
CPA
—
€ per conversion
Profit
—
€ net after ad spend
ROI
—
% return on ad spend
How are these calculated?
ROAS
= Revenue ÷ Ad Spend
CPA
= Ad Spend ÷ Conversions
Net Profit
= (Revenue × Margin%) − Ad Spend
ROI
= (Net Profit ÷ Ad Spend) × 100
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