PPC & CRO — No bullshit

Paid media that
actually works

Strategy
Featured article

CRM and B2B advertising: a practical integration to optimize for quality

Connect your CRM to B2B advertising with offline conversions: close the lead-to-customer loop and optimize for quality, not volume.

Read →
All articles 107 articles
SEO
Shopify variant SEO: how to avoid cannibalization
Shopify variants create ?variant= URLs that cannibalize. When to use canonical, when to index a variant of its own, and how to structure it.
August 2026
Strategy
Q4 2026 advertising strategy: how to prep from August
Get your Q4 and Black Friday 2026 ads ready from August: calendar, budget, bidding, audiences, creatives and a tracking checklist.
August 2026
CRO
Social Proof and Testimonials That Convert: CRO Guide
Social proof that moves conversion: types, where to place it, how to ask for specific testimonials. Honest CRO guide, no made-up numbers.
August 2026
Strategy
B2B lead scoring: prioritize leads without over-engineering
Prioritize B2B leads with a simple fit-and-behavior model. Which signals matter, which are vanity, and how not to over-engineer it.
August 2026
SEO
Shopify international SEO: hreflang, markets, and translations
International SEO on Shopify: Markets, subfolders vs domains, hreflang gaps, translations and duplicate content. A technical checklist.
August 2026
Strategy
B2B cost per lead: how to calculate and optimize it
Work out your real B2B CPL, track it through to cost per SQL and per customer, and lower the cost without wrecking lead quality.
August 2026
Strategy
B2B funnel mapping: TOFU, MOFU and BOFU in paid campaigns
Map TOFU, MOFU and BOFU onto your B2B paid campaigns: goal, message, offer and metric per stage. The mistake of measuring everything the same.
August 2026
IA & Automatización
Claude agents for digital marketing: a practical guide
What a Claude agent is, when it helps, and when it's overkill. Real cases for consultants: audits, search terms, and reporting.
August 2026
Strategy
B2B Lead Generation in 2026: The Complete Guide
Complete B2B lead generation guide: ICP, channels, offer, MQL/SQL qualification, cost per lead and per SQL, and honest measurement.
August 2026
IA & Automatización
Claude for Generating CRO Hypotheses from Analytics Data
A workflow to export GA4 data, feed it to Claude, and generate prioritized CRO hypotheses with ICE/PIE. From data to test, no fluff.
August 2026
Free first call

Could your ad campaigns
perform better?

30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.

Book a call →
30 min · Google Meet · No commitment