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Featured article
Shopify product page SEO: 6 levers for PDPs in 2026
PDPs convert 2-4x the homepage. 6 technical levers in Shopify (title, schema, images, variants, reviews) to rank and sell more.
All articles 81 articles
Google Ads
Google Ads for B2B: Lead Generation in 2026
Google pushes PMax by default in B2B. It's a costly mistake: 51% higher CAC and lower-quality leads. What to use instead in 2026.
June 2026
SEO
Shopify canonical tags: 5 common errors and their fixes
Shopify auto-generates canonicals, but fails in 5 scenarios (variants, filters, tags, multi-domain). Liquid snippets to fix each in the theme.
June 2026
CRO
Mobile CRO Ecommerce: 5 Friction Points That Cost
Mobile converts 2-3 times worse than desktop in most ecommerce. Real causes, metrics to track, and mobile-specific CRO tests that work.
June 2026
IA & Automatización
Automating Paid Media Reports with Claude + Looker Studio
How to combine Looker Studio for dashboards and Claude for narrative and analysis: monthly reports that stop being a repetitive manual job.
June 2026
IA & Automatización
Claude for Search Terms Analysis in Google Ads
How to process thousands of search terms with Claude to find negatives, intent, and hidden gems that a manual analysis can't catch.
June 2026
IA & Automatización
Claude for digital marketing consultants: the 2026 guide
How to use Claude to save 14h/week as a PPC, SEO or CRO consultant: 5 workflows, reusable prompts, and where the model still fails.
June 2026
IA & Automatización
Claude for Ecommerce Content Ops: From Catalog to Listing
How to use Claude to produce product descriptions, FAQs, alt text and meta tags at scale in ecommerce — without losing coherence or accuracy.
June 2026
SEO
Shopify sitemap: 5 automatic sitemaps and how to audit them
Shopify generates 5 sitemaps automatically (products, collections, pages, blogs, index). How to audit, common errors, and what to do with Markets.
June 2026
Strategy
Digital Advertising 2026: First-Half Review
What actually shifted in digital ads in H1 2026: AI Overviews, Performance Max, cookieless measurement, and where to move budget in H2.
June 2026
SEO
Core Web Vitals on Shopify: how to improve them in 2026
LCP, INP and CLS are the 3 metrics Google measures on Shopify. Technical guide with the real levers (not magic apps) to go from red to green.
June 2026
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