Paid media that
actually works

Strategy

Digital Advertising 2026: First-Half Review

What actually shifted in digital ads in H1 2026: AI Overviews, Performance Max, cookieless measurement, and where to move budget in H2.

June 2026

SEO

Core Web Vitals on Shopify: how to improve them in 2026

LCP, INP and CLS are the 3 metrics Google measures on Shopify. Technical guide with the real levers (not magic apps) to go from red to green.

June 2026

SEO

Shopify Liquid for SEO: useful snippets for themes in 2026

5 Shopify SEO areas live in Liquid, not the admin. Practical snippets for meta tags, JSON-LD, hreflang and Open Graph that scale to thousands of URLs.

June 2026

SEO

Using Claude for SEO Audits

A consultant's real workflow to speed up SEO audits with Claude: prompts, data prep, and honest limits of the model in 2026.

May 2026

SEO

Shopify Redirects and SEO

A practical guide to Shopify URL redirects: where they live, what redirects automatically, bulk CSV imports, and migrating without 404s.

May 2026

Google Ads

Google Shopping vs Performance Max: How to Decide in 2026

91% of PMax accounts cannibalize Shopping traffic. Data-backed guide to picking the right option for your budget.

May 2026

SEO

Schema Markup for Shopify

What schema Shopify Dawn ships by default, what it leaves out, and how to add JSON-LD manually to earn rich results in Google.

May 2026

SEO

Shopify Image Optimization

Technical Shopify image optimization: WebP, AVIF, responsive image_url, lazy loading, and LCP. Real Liquid code, concrete fixes.

May 2026

SEO

Shopify SEO for Ecommerce 2026: Complete Guide

Complete 2026 Shopify SEO guide: URL architecture, schema, Core Web Vitals, internationalization, audit workflow, and roadmap by store size.

May 2026

SEO

Shopify SEO Audit with Claude: the step-by-step process

How I audit a Shopify store in 2-3 hours instead of 2 days using Claude. Real workflow, copy-ready prompts and what the AI should never do alone.

May 2026

Google Ads

Ad copy testing in Google Ads: how to design rigorous RSA tests

RSAs don't test like ETAs did. Methodology, metrics, and common mistakes for designing valid Responsive Search Ads tests in 2026.

May 2026

Google Ads

How to Audit Your Google Ads Account in 2026

$1,127/month wasted on average in Google Ads. 8-step audit checklist to find the leaks and recover the spend yourself.

May 2026

Google Ads

Google Ads Consultant Cost: 2026 Pricing Guide

Freelancers charge €200-1,000/mo, agencies €1,500-5,000/mo. Real pricing data and how to pick the right payment model for your budget.

May 2026

SEO

Shopify SEO Mistakes: The 12 Most Common (and How to Fix Them)

The 12 SEO mistakes I keep finding on Shopify audits: canonicals, variants, robots.txt.liquid, sitemap, alt text. With code and concrete fixes.

May 2026

SEO

Shopify SEO vs WordPress SEO: Key Differences

Shopify SEO vs WordPress: what actually changes for ecommerce (URLs, schema, speed, plugins, international). Insights from real audits.

May 2026

Google Ads

Google Ads Consultant vs Agency: Which Is Right (2026)

Agency or freelance consultant for Google Ads? There's no universal answer. Here's the honest breakdown with the criteria that actually matter.

May 2026

Google Ads

Google Ads for ecommerce: the first 30 days step by step

What to set up, what to check, and what not to touch in the first 30 days of Google Ads for ecommerce. A practical guide based on real accounts.

April 2026

Google Ads

Negative Keywords Google Ads: Strategy and Master Lists 2026

How to build, maintain, and organize negative keyword lists in Google Ads. Strategy, common mistakes, and the monthly cycle I run on real accounts.

April 2026

Google Ads

How Much Does Google Ads Cost in 2026?

Google Ads costs rose 12.88% in a year. Here's what you actually pay by industry in 2026 — and how to bring it down.

April 2026

Google Ads

Dynamic Search Ads for Ecommerce: Essential Guide 2026

15% of Google searches are new every day. DSA captures what keywords miss. Setup, page feed, exclusions, and DSA vs PMax for ecommerce.

April 2026

Google Ads

Search Terms Report Google Ads: Audit & Hidden Gems

Practical guide to auditing the Google Ads search terms report: catch wasted spend, build negative lists, and surface hidden gems every week.

April 2026

Google Ads

Complete Guide to Google Ads for Ecommerce 2026

85% of retail clicks on Google come from Shopping Ads. Campaign types, account structure, and Smart Bidding for ecommerce in 2026.

April 2026

Google Ads

Google Ads Keyword Match Types: Practical Guide 2026

Google Ads keyword match types: exact converts 40% of queries, broad controls 46% of impressions. Know when to use each.

April 2026

Google Ads

Remarketing with Google Ads: Practical Guide 2026

70% of carts are abandoned. Remarketing converts them at 3-5x lower CPA. RLSA, dynamic remarketing, and PMax audiences for 2026.

April 2026

Strategy

Vanity Metrics in Digital Advertising: Which Ones to Ignore

Your CTR is up but sales aren't. Vanity metrics in digital advertising are misleading you. Find out which ones to ignore.

April 2026

Google Ads

Google Ads Consultant: What They Do & What to Expect (2026)

Google Ads consultant: what they do day-to-day, when to hire one over an agency, and how to spot a weak one fast.

April 2026

Google Ads

Smart Bidding Google Ads: When It Works and When It Fails

Smart Bidding needs 150+ conversions/month to work. The 4 requirements, 5 failure signals, and when manual CPC still wins.

April 2026

Strategy

70+ Free Claude Code Marketing Skills: The Complete Ungated List

70+ free Claude Code skills for SEO, PPC, CRO, and analytics. Copy them, customize them, and avoid the autopilot mistake most marketers make.

March 2026

IA & Automatización

ChatGPT for advertising: how to use it in Google Ads and Meta Ads

ChatGPT for Google Ads and Meta Ads: proven prompts to generate ad copy, value propositions, and creative briefs. Copy and use them today.

March 2026

Google Ads

Google Shopping Campaign Structure in 2026: A Practical Guide

Google Shopping campaign structure for 2026: Standard Shopping, PMax, custom labels, and the hybrid strategy step by step.

March 2026

IA & Automatización

AI and Automation in Digital Advertising: Complete 2026 Guide

AI automation in Google Ads and Meta Ads: scripts, automated rules, ChatGPT prompts, and generative AI workflows you can copy today.

March 2026

Performance Max

Performance Max for Ecommerce in 2026: The Complete Guide

Performance Max for ecommerce: asset groups, audience signals, hybrid strategy, and the 6 mistakes that waste the most budget in 2026.

March 2026

IA & Automatización

Automated rules in Google Ads and Meta Ads: practical guide 2026

10 automated rules for Google Ads and Meta Ads you can copy now: budget caps, bid adjustments, and alerts. No scripts required.

March 2026

IA & Automatización

Google Ads Scripts: automate tasks without knowing how to code

7 Google Ads Scripts you can copy and paste: budget alerts, keyword pausing, and bid adjustments. No coding experience required.

March 2026

CRO

23 CRO Blogs to Learn Conversion Rate Optimization

23 best CRO blogs ranked by type: agency, SaaS, copywriting, and analytics. What you'll actually learn from each one. Updated 2026.

March 2026

eCommerce

TikTok Ads 2026: Why Most Fail in 2 Seconds (and the Fix)

Most TikTok Ads lose the viewer in 2 seconds. Setup, targeting and creative formulas that stop the scroll. Real 2026 playbook.

March 2026

SEO

Why your website doesn't appear on Google: complete guide

90% of pages get zero organic traffic. Find what's blocking your site from ranking and why it matters even more if you run Google Ads.

March 2026

Meta Ads

Andromeda: Meta's Advertising AI Explained (2026)

Andromeda is Meta's AI gatekeeper that decides which ads compete. How it works, what the data says, and what it means for your results.

March 2026

Google Ads

Google Ads Quality Score in 2026: What Actually Moves the Needle

Quality Score can cut your Google Ads CPC by 50%. What moves it in 2026, how each component is weighted, and how to fix yours.

March 2026

Google Ads

Hotel Brand Protection with Google Ads: A Practical Guide

OTAs bid on your hotel name and take 15-25% commission on guests already coming to you. Stop it with Google Ads. Step by step.

March 2026

Google Ads

Google Ads Mistakes: Complete Guide to Profitable Campaigns

45 Google Ads mistakes ranked by impact: negative keywords, Quality Score, bidding errors, and more. Find what's costing you money.

April 2025

Google Ads

Google Ads for Local Businesses in 2026: Strategy Guide

Google Ads for local businesses in 2026: AI Max, revamped Local Services Ads, PMax with Waze, and the Power Pack. Full setup guide.

April 2025

Meta Ads

Lookalike Audiences in Meta Ads: Complete 2026 Guide

Lookalike audiences in Meta Ads: seed quality, 1%-10% sizing, Advantage+ Audiences, and how to find new customers without waste.

April 2025

Meta Ads

Meta Ads Attribution Models: The Complete Guide 2026

Without CAPI, you lose 25-30% of your conversion data before analysis begins. Meta attribution changed again in 2026. Here's how.

April 2025

Google Ads

Google Trends for Google Ads: How to Budget Smarter in 2026

Use Google Trends to plan your Google Ads budget: Keyword Planner, Performance Planner, Trends API, and Data Studio workflow.

February 2023

Google Ads

Google Ads Ad Copy: A Complete Guide to Writing Ads in 2026

You get 30 characters per headline to beat every competitor on the same query. Here's how to write Google Ads copy that wins in 2026.

February 2023

Meta Ads

Meta Ads Inspect Tool: How to Diagnose Ad Performance in 2026

The Meta Ads inspect tool reveals delivery data, auction overlap, and audience saturation. Diagnose ad fatigue and fix drops fast.

May 2022

Meta Ads

The Meta Ads Learning Phase: A Complete Guide for 2026

Exit the Meta Ads learning phase faster: hit 50 events in 7 days, avoid the edits that reset it, and stop pausing too early.

November 2021

Estrategia

Marketing Agency or Consultant: How to Choose in 2026

Agency, freelance consultant, or internal team? Real pros and cons of each option to help you make the right marketing hire.

February 2021

CRO

CRO for Ecommerce 2026: Process, Tools, Requirements

70% of carts are abandoned. CRO guide for ecommerce: 7-step process, heatmaps, A/B testing tools, and minimum traffic for 2026.

February 2021

CRO

CRO Surveys: What to Ask and How to Use the Answers

Surveys for CRO: what to ask buyers and non-buyers, which tools to use, and real question examples for each funnel stage.

February 2021

Meta Ads

Meta Ads for Ecommerce in 2026: The Complete Strategy Guide

Meta Ads for ecommerce: CAPI recovers 20-30% of lost events and Advantage+ lifts ROAS by 22%. Full strategy guide for 2026.

February 2021

Meta Ads

Meta Boost Post Button: Keep It or Skip It? (2026 Guide)

Should you boost posts on Meta or use Ads Manager? Real CPL differences, when Boost works, and when it just wastes money. 2026 guide.

January 2021

Meta Ads

Meta Ads Costs Are Up 18%: 7 Ways to Lower Yours (2026)

Facebook and Instagram CPMs rose 18% in Q4 2024. Audit-tested tactics to lower your Meta ad costs without cutting volume. 2026 guide.

January 2021

CRO

3 essential ecommerce metrics to grow: CAC, LTV and ROI

CAC, LTV and ROI: the 3 metrics that define ecommerce profitability. Formulas, 2026 benchmarks, and a GA4 tracking setup guide.

January 2021

Meta Ads

Ad Fatigue: What It Is, How to Detect It, and 10 Fixes (2026)

Ad fatigue cuts CTR by 30% week over week. 10 fixes including Meta's Creative Fatigue Score and platform benchmarks for 2026.

January 2021

Google Ads

Google Analytics 4 Audit: 45-Step Checklist for Ecommerce

Audit your GA4 setup in 45 steps: verify data quality, detect tracking errors, and make sure your metrics are reliable. Free checklist.

January 2021

CRO

Heuristic Analysis in CRO: A Step-by-Step Expert Guide

Heuristic analysis finds conversion friction without traffic. How it differs from A/B testing and a step-by-step process you can run today.

January 2021

CRO

Optimize Product Pages: 19 Ideas to Increase Conversions

19 product page optimizations that lift ecommerce conversions: CTAs, photography, social proof, and pricing. With real examples.

January 2021

Meta Ads

How to Spy on Your Competitors' Facebook Ads in 2026

See your competitors' Facebook ads for free using the Ad Library. No paid tools needed, takes under 5 minutes. Updated for 2026.

January 2021

Meta Ads

Meta Advantage+: the algorithm at the service of your ecommerce

Meta Advantage+ explained: how Meta's AI tools improve your Facebook and Instagram ad performance and help scale your ecommerce.

January 2021

Meta Ads

Instagram for Business: The Complete Guide for 2026

Instagram for Business: profile setup, Reels strategy, Meta Ads integration, and how to measure what actually drives sales in 2026.

January 2021

CRO

Real Estate Marketing: 8 Ideas to Convert More Leads

8 real estate marketing strategies that convert more leads: homepage, property listings, contact forms, and lead generation tips.

January 2021

Meta Ads

Christmas Meta Ads: Creative Strategy and Campaign Guide 2026

Meta Ads for Christmas: timing, campaign structure, creatives, and messaging. Start before November 15 to pay 23% less per purchase.

January 2021

CRO

CRO with Low Traffic: 7 Tasks That Work Without A/B Tests

CRO with low traffic: 7 tasks that improve conversions without A/B tests. No minimum traffic needed. Works on any ecommerce site.

January 2021

CRO

Checkout Optimization: 20 Ideas to Reduce Cart Abandonment (2026)

70.22% of carts are abandoned at checkout. 20 fixes for 2026: Shop Pay, BNPL, guest checkout, form fields, and page speed impact.

January 2021

Google Ads

25 Ways to Improve the CTR of Your Google Ads Campaigns

Google Ads average CTR is 6.66%. 25 techniques to beat it: DKI, countdown customizers, price assets, AI Max, and ad copy psychology.

January 2021

Meta Ads

6 Essential Meta Ads Tools for Better Campaign Management

The 6 Meta Ads tools every advertiser needs in 2026: Ads Manager, Conversions API, Business Suite, Ads Library, Data Studio, and Creative Hub.

January 2021

CRO

A/B Testing: The Essential Tool for Digital Business Optimization

A/B testing guide: what it is, how it works, which tools to use, and how to improve conversion rates in your digital business.

January 2021

Meta Ads

Instagram Advertising for Your Ecommerce: Key Advantages

Instagram advertising for ecommerce: flexible budgets, advanced targeting, Instagram Shopping, and the ad formats that drive sales.

January 2021

Meta Ads

Meta Ads ROAS: How to Calculate and Improve Your Return

Calculate and improve your Meta Ads ROAS: 2026 attribution windows, industry benchmarks, and the creative strategy that moves results.

January 2021

CRO

19 Cognitive Biases to Optimize Your Marketing Conversions

19 cognitive biases that drive purchases: anchoring, scarcity, social proof, and loss aversion applied to ethical CRO. With examples.

January 2021

CRO

Black Friday Ecommerce Checklist: 26 Essential Tips

26-point Black Friday checklist for ecommerce: products, creatives, infrastructure, ad campaigns, and team prep. Start before November.

December 2020