Free tools

Tools for
no-excuses paid media

Calculators and trackers to make better decisions about your Google Ads and Meta Ads campaigns. All free, no signup required.

Profitability
ROAS & CPA Calculator
Calculate your ROAS, CPA, net profit and ROI from your ad spend, conversions and revenue. Know at a glance whether your campaign is profitable.
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Planning
Campaign Budget Calculator
How much budget do you need to hit your conversion goals? Calculate monthly and daily budget from your target CPA.
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Daily control
This Month Daily Budget
Calculate the adjusted daily budget based on what you have already spent and the days remaining in the month. Avoid overspending or underspending.
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Tracking
Monthly Spend Tracker
Track monthly campaign spend by channel. Compare budget vs. actual spend and spot deviations at a glance.
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