Free tools
Tools for
no-excuses paid media
Calculators and trackers to make better decisions about your Google Ads and Meta Ads campaigns. All free, no signup required.
Profitability
ROAS & CPA Calculator
Calculate your ROAS, CPA, net profit and ROI from your ad spend, conversions and revenue. Know at a glance whether your campaign is profitable.
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Planning
Campaign Budget Calculator
How much budget do you need to hit your conversion goals? Calculate monthly and daily budget from your target CPA.
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Daily control
This Month Daily Budget
Calculate the adjusted daily budget based on what you have already spent and the days remaining in the month. Avoid overspending or underspending.
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Tracking
Monthly Spend Tracker
Track monthly campaign spend by channel. Compare budget vs. actual spend and spot deviations at a glance.
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Planning
PMax vs Search Allocator
Find the right budget split between Performance Max and Search based on your goal, vertical and conversion volume — with the reasoning explained.
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Profitability
Quality Score Estimator
Estimate your Google Ads Quality Score, calculate the real CPC impact and see how much you can save by improving each component.
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Budget allocation
RTG Score — Room To Grow
Stop allocating budgets arbitrarily. Score each channel by saturation (Impression Share, reach, frequency) and rank them by growth potential so you know exactly where to move budget first.
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