Lionel Fenestraz
Google Partner · CXL Certified
Google Ads Consultant · Meta Ads · CRO
Freelance PPC consultant. Direct campaign management for brands that want to grow.
Stop Wasting Your Ad Budget. Start Growing.
I manage your Google Ads campaigns and other paid platforms, build Data Studio dashboards and use AI automation to help you reach your goals. Everything in your account, full access, no intermediaries.
New: AI automation — campaign management, blog posts and more
Let's talk — pick a time →
30 min call · No commitment · I respond before the meeting
Clients 
In 30 seconds
Lionel Fenestraz is a freelance Google Ads and Meta Ads consultant, Google Partner and CXL Certified Optimizer with 7+ years managing paid media for vacation rental, B2B and ecommerce brands. I work directly in the client's account — no agency middlemen, no junior staff — on monthly budgets ranging from €500 to €25,000. Markets: Spain, France, the UK and the US. Languages: Spanish, English and French. The first 30-minute call is free and ends with a concrete recommendation, not a sales pitch.
Sound familiar?
Campaigns spending but not converting
Your ROAS stagnates. You pay for clicks that don't turn into real sales.
The agency talks jargon and isn't accountable
Nice reports but no real access to your account. The data is yours — or it should be.
Your conversion rate won't budge
You're driving traffic but your site isn't converting. The problem starts before the click.
No time to optimise on your own
Day-to-day tasks eat the strategy. You need someone to manage it with real judgement.
PPC & CRO consulting services
Google Ads
Google Ads Consultant
Search, Shopping, Performance Max and Display. Strategic management directly in your account, no intermediaries.
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Meta Ads
Meta Ads Consultant
Facebook and Instagram for prospecting new audiences and recovering carts. If your product doesn't sell itself organically, it's usually the first channel to try.
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Pinterest Ads
Pinterest Ads Consultant
I've been running Pinterest Ads since 2020. It works especially well for home decor and fashion; CPCs tend to land at about half of what you pay on Meta.
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TikTok Ads
TikTok Ads Consultant
TikTok Ads for brands that already have organic video working. If your account doesn't have traction yet, we're better off starting elsewhere.
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CRO
Conversion Audit
I review session recordings, abandoned forms and GA4. Usually 3-5 concrete changes come out that lift conversion without paying for more traffic.
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Data Studio
Reporting dashboards
Looker Studio dashboards connected to Google Ads, Meta and GA4. One place to see what matters, no flipping between five tabs.
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AI & AutomationNew
AI-powered management
I automate the boring parts — daily checks, budget alerts, reporting — with Claude Code. The decisions still go through me.
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How I work
01
First call
30 minutes to understand your situation, goals and whether we're a fit. Free, no commitment.
02
Strategy
I send you a sheet with the campaign structure, daily budget and which KPI we're going to move in month one.
03
Implementation
I usually get into the account on day 1 and have the first structure ready in under a week. Your account, your history, your billing — always yours.
04
Ongoing optimisation
I review the account each week. I adjust bids and creatives, and flag things that break before you see them.
Transparency
Your account, your data, always
I work in your own account. No agency accounts, no retaining history. If you decide to move on, you keep everything.
Expertise + AI
Strategy from experience, speed from AI
I've been doing PPC for 7 years. AI lets me run twice as many tests per week without losing the judgement.
Direct access
You talk to me, not a junior
Freelance consultant, not an agency. Every decision goes through me. Trilingual ES/EN/FR.
Free first call
Could your ad campaigns
perform better?
30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.
Book a call →
30 min · Google Meet · No commitment
Frequently asked questions
What is the minimum recommended budget for Google Ads or Meta Ads?
I recommend a minimum of €1,500/month in ad spend so campaigns have enough data to optimise correctly.
What is the difference between a freelance Google Ads consultant and an agency?
You work directly with me at all times. No rotating account managers, no junior teams. Every strategic decision goes through the same consultant who has managed the account from the start.
Do you work with agencies or only direct brands?
Both. I manage accounts directly for brands and offer white-label services for agencies that need an external specialist.
What languages do you work in?
Spanish, English and French — both in communication and in campaign management for ES, FR and UK markets.