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Google Ads Consultant · Google Partner · CXL Certified

Lionel Fenestraz
Freelance PPC consultant.

Lionel Fenestraz is a freelance Google Ads and Meta Ads consultant based in Spain. With 7+ years managing paid media campaigns from €500/month to €25,000/month, he specialises in vacation rental, B2B lead generation and ecommerce across Spanish, English and French-speaking markets. Google Partner and CXL Certified Optimizer.

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Google Partner
Official certification
CXL Certified
Conversion optimisation
7+ years
Managing paid media
ES · EN · FR
Trilingual consultant

Background

I started in paid media in 2017, managing Google Ads and Facebook Ads accounts for ecommerce brands in Spain. Over time my focus shifted towards vacation rental — a niche where the economics (high AOV, seasonal demand, multi-touch attribution) make paid media genuinely interesting — and towards B2B lead generation, where intent signals in Search are the clearest signal available.

Today I work directly in clients' own accounts — not agency accounts, not whitelabelled dashboards. If we stop working together, you keep everything: account history, data, creatives, audiences. That's not the industry standard. It's a deliberate choice.

I'm trilingual in Spanish, English and French, which means I manage campaigns and communicate with clients across Spain, the UK, France and Switzerland without any translation layer. For international brands running multilingual campaigns, that's a meaningful operational advantage.

Credentials & training

Google Partner
Official Google certification for agencies and consultants managing significant ad spend. Includes access to beta features, priority support and dedicated account management.
CXL Certified Optimizer
Conversion Rate Optimisation certification from CXL Institute — considered the industry benchmark for CRO training. Covers experimentation methodology, UX research and analytics.
Guest lecturer — Fundesem MBA
Google Ads and digital advertising module for the MBA programme at Fundesem Business School (Valencia, Spain). Teaching forces clarity — explaining complex concepts to executives sharpens the ability to diagnose problems fast.
€500/month → €25,000/month
Budget range managed across active accounts over 7+ years. Every scale changes what works — what you learn at €25k/month is useless at €2k/month. Having worked both ends is what makes the diagnosis accurate.

Verticals I work in

I work best with brands where the numbers are real and the brief is clear. Three verticals where I have the most concentrated experience:

Vacation Rental
Vacation rental & hospitality
Google Ads Search and Performance Max for property management companies, independent owners and booking platforms. Seasonal strategy, ROAS targets, brand protection.
B2B
B2B lead generation
Search-first strategy for SaaS, manufacturing and professional services. Long buying cycles, CPL targets, LinkedIn complement where budget allows.
eCommerce
eCommerce
Shopping, Performance Max and Meta Ads for physical product brands. Full-funnel setup from prospecting to retention. CRO integration where conversion rate is the bottleneck.

How I work

Your account, your data
I work inside your Google Ads and Meta Ads accounts. No agency accounts, no data retention. If we stop working together, you keep the full account history.
No junior handoffs
You work directly with me from the first call to the monthly report. Every strategic decision is made by the same person who built the account.
Transparent reporting
Looker Studio dashboards connected to Google Ads, Meta Ads and GA4. You always know what's spent, what's working, and what's being tested.
AI-augmented execution
I integrate AI into campaign management workflows — faster analysis, better creative iteration, more time spent on strategy instead of admin.
Start with a free audit
30 minutes to review your account. No pitch, no commitment.

I respond before the meeting with a few questions so the 30 minutes are spent on your actual account — not introductions.

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