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Google Ads
Featured article

How Long Does Google Ads Take to Work? Month by Month

Google says judge bidding after 2 conversion cycles or 50 conversions, and give PMax 6 weeks. What to expect in months 1, 2-3 and 4-6.

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All articles 124 articles
Google Ads
Google Ads Not Converting? Diagnose It by Symptom
Google Ads not converting? Six symptoms, from clicks with no sales to numbers that don't match your CRM: what to check first and how to fix it.
October 2026
Strategy
How to choose a PPC agency or freelancer without lock-in
Before you sign with a PPC agency or freelancer, check who will own your accounts. A six-question checklist to run first.
October 2026
SEO
Audit competitor SEO with Claude: the working method
How to audit competitor SEO with Claude: content gaps, intent per URL and cluster analysis, without the model inventing a single number.
September 2026
CRO
Heatmaps and session recordings: CRO for ecommerce
Ecommerce heatmaps and CRO: what each map actually answers, the sampling trap in recordings, and the privacy duties almost nobody covers.
September 2026
IA & Automatización
Daily campaign monitoring: rules, scripts and Claude
How to build daily campaign monitoring in Google Ads with rules, scripts and Claude, without ending up muting your own alerts.
September 2026
IA & Automatización
Claude for translating and localising ecommerce content
Translate and localise an ecommerce catalogue with Claude without flat machine copy: glossary, batching, reviewable diffs and hreflang.
September 2026
SEO
Shopify site speed: a real audit, and real fixes
A Shopify site speed audit: what the admin report actually measures, which app and theme fixes pay off, and what the platform locks away.
September 2026
Strategy
Q4 budget: how to split it between Google and Meta
How to split a fixed Q4 budget between Google and Meta when both platforms claim the same sales. Stop adding up platform ROAS.
September 2026
eCommerce
Shopify: GA4 and Meta CAPI without paid apps
How to set up GA4 and Meta's Conversions API on Shopify using the native channels and Customer Events, and how to verify it works.
September 2026
IA & Automatización
AI for B2B lead qualification: what to delegate
Use an LLM to triage and enrich inbound B2B leads before a rep reads them. What the model can decide, what it can't, and how to keep a trail.
September 2026
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