Meta Ads Consultant · Facebook · Instagram
Freelance Meta Ads consultant.
Prospecting, retargeting and real scale.
I manage Facebook and Instagram Ads campaigns with a full-funnel strategy. From the first impression to conversion — and retention. Need a free Meta Ads audit before deciding? I can do that too.
Full-funnel strategy
Meta Ads is more than running ads. It is building a system that moves people from awareness to purchase.
TOFU
Educate — Prospecting
Prospecting campaigns to reach new audiences. Value content that builds brand awareness and trust before asking for the sale.
MOFU
Nurture — Engagement
Retargeting users who have interacted with your ads or visited your website. Messages that move them down the funnel.
BOFU
Acquire — Conversion
Finely segmented retargeting audiences for users ready to convert. High-specificity ads focused on action.
What the service includes
Full management from strategy to reporting — audiences, creatives, tracking.
Campaign strategy
Analysis of existing account or setup from scratch. Definition of objectives, audiences and campaign structure by funnel stage.
Audience configuration
Saved, custom and lookalike audiences. Customer Match with client lists and behavioural retargeting audiences.
Ad copy and creatives
Ad copywriting. Creative briefing or adaptation of your brand assets for each format and placement.
Tracking and Conversions API
Meta Pixel, Conversions API and conversion event setup. Tracking that does not rely solely on browser cookies.
Advanced remarketing
Retargeting sequences by intent level: visitors, add-to-cart, initiated checkout. Systematically lower CPA than prospecting.
Ongoing optimisation
Weekly performance review. Bid, budget, creative and audience adjustments. Monthly Data Studio reports.
How I work
From the first call to the first monthly report.
Initial audit
I review your existing account — or build from scratch — before touching anything. I analyse structure, audiences, creatives, tracking and historical results.
Pixel & tracking
I verify that Meta Pixel and Conversions API are correctly configured. Without reliable data, algorithm optimisation is impossible.
Launch
I implement the agreed campaign structure: funnel-stage objectives, segmented audiences, ad copy and creative brief.
Weekly optimisation
I review frequency, CPMs, CTRs and conversion rates. I pause fatigued creatives, scale winners and refresh audiences.
Creative testing
Systematic tests of formats, hooks, messages and CTAs. In Meta, creative is the targeting — it is the most important performance lever.
Monthly reporting
Data Studio dashboard with ROAS, CPA, frequency and funnel results. Optional monthly meeting to review and plan next steps.
Sectors I work with
I don't take every client — only where Meta Ads can generate a real, measurable return.
Ecommerce
Dynamic catalogues, Dynamic Product Ads and cart abandonment retargeting. Optimisation by product margin, not just overall ROAS. See how to improve ROAS on Meta Ads.
Vacation rental & tourism
Prospecting campaigns for vacation rental properties and independent hotels. Remarketing to users who viewed specific dates.
B2B lead generation
Native Meta lead gen forms and awareness campaigns for SaaS and professional services. Natural complement to Google Ads for B2B.
Need Google Ads, TikTok Ads or CRO as well? See all available PPC services.
Why advertise on Meta?
Interest-based targeting
Facebook and Instagram let you reach audiences based on interests, behaviours and demographics with unmatched precision.
Visual and native
Meta ad formats blend with organic content. Users don't feel interrupted — they feel like they're discovering something.
Scale when it works
With the right structure, Meta Ads is one of the most scalable channels for ecommerce and vacation rental.
3 billion users
Facebook and Instagram combined reach more people than any other social network. Useful when your audience is broad — less useful if it is not.
Latent demand
Unlike Google, in Meta you create demand. You reach people before they know they need you — ideal for aspirational products.
Complement to Google Ads
Meta and Google reinforce each other. Users who see your Meta ads convert at higher rates on Google Search.
Frequently asked questions
What is the difference between Facebook Ads and Instagram Ads?
They are the same advertising platform — Meta Ads Manager. Ads can appear on Facebook, Instagram or both simultaneously. Targeting, bidding and the Pixel are all shared.
Does Meta Ads work for B2B?
Yes, especially for awareness and lead generation in sectors where the audience is active on social media. For transactional B2B it is usually complemented with Google Ads to capture existing demand.
How much budget do I need for Meta Ads?
I recommend a minimum of €1,000/month in ad spend. Below that, the Meta algorithm does not have enough data to exit the learning phase and optimise correctly.
What about iOS 14+ privacy restrictions?
I implement Conversions API (CAPI) to recover conversion signals that cookie restrictions limit. Without CAPI, the algorithm operates blind — correct setup is non-negotiable.
What is Advantage+ and do you use it?
Advantage+ Shopping Campaigns is Meta's version of full automation, similar to Performance Max. I use it when the account has sufficient conversion volume. It is not always the best option — it depends on budget and sector.
Does the service include creative production?
It includes ad copywriting and a detailed creative brief. If you do not have a creative team, I can coordinate production with a trusted designer or videographer. In Meta, creative is the targeting — it is the most important performance lever.
Updated: March 2026
Free first call
Could your ad campaigns
perform better?
30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.