Google Ads Consultant · Google Partner · CXL Certified · Updated August 2026

Freelance Google Ads consultant.

No agency. No intermediaries. Only results.

I manage your Google Ads and PPC campaigns directly in your account. Search, Shopping, Performance Max, Display and Remarketing. Your data, your history, your billing — always yours. Need a free Google Ads audit before deciding? I can do that too.

Book a free call →
30 min · No commitment · I'll review your account before we speak

In 30 seconds: what does a freelance Google Ads consultant do?

A freelance Google Ads consultant manages the client's account directly — Search, Shopping, Performance Max, Display and Remarketing — without agency middlemen or junior staff. Typical 2026 rates: €200 to €1,500/month for senior freelancers, vs €1,500-5,000/month at agencies. I work with monthly budgets ranging from €1,500 to €50,000 across Spain, France, the UK and the US. Google Partner and CXL Certified Optimizer, 7+ years in paid media. The first 30-minute call includes a free initial audit and ends with a concrete recommendation, not a sales pitch.

The work comes in two shapes. A one-off consulting engagement: I audit the account, show where the budget is leaking and hand over a prioritised plan your own team can execute. Or ongoing management: I apply those changes myself every week and answer for the result. If you are not sure which one you need, that is what the first call is for.

Why advertise on Google Ads?

Immediate visibility
Appear in front of your customers at the exact moment they search for what you offer — without waiting months for SEO.
Purchase intent
Unlike social media, on Google you intercept users who are actively searching for your product or service.
Measurable results
Every euro invested is trackable. You know exactly how much each lead, sale or call costs you.
Controlled scale
Increase or reduce budget based on results. No long-term contracts or minimum commitments.

What the service includes

Full PPC management from strategy and implementation through to optimisation and reporting.

Search

Search campaigns

Keyword research, ad group structure, RSA copy, match types and negative keyword lists. The core of any Google Ads account.
Performance Max

Performance Max

Asset group configuration, audience signals and exclusions. PMax built properly — not the default Google setup. See the complete Performance Max guide.
Shopping

Google Shopping

Product feed optimisation, campaign structure and segmentation by margin and performance.
Display & Remarketing

Display and Remarketing

Behavioural remarketing audiences, RLSA lists and Display campaigns with placement exclusions.
Tracking

Conversion tracking setup

GA4, Tag Manager and advanced conversion tracking. Without reliable data there is no optimisation.
Reporting

Data Studio dashboards

Monthly reports with the KPIs that matter. Permanent access to your real-time dashboard.

How I work

From the first call to the first monthly report.

01

Initial audit

I review your existing account — or build from scratch — before touching anything. I identify what works, what burns budget, and what the real priorities are.
02

Strategy & tracking

I define the campaign structure and ensure GA4, Tag Manager and conversion tracking are set up correctly. Without reliable data, everything else is noise.
03

Launch

I implement the agreed structure: keywords, match types, negatives, RSAs, audience signals for PMax, feed for Shopping.
04

Weekly optimisation

I review search terms, adjust bids, pause what underperforms, scale what works. Every change is documented.
05

Continuous testing

Copy tests, audience tests, landing page tests. PPC optimisation is a process, not a one-time event.
06

Monthly reporting

Data Studio dashboard with the KPIs that matter. Optional monthly meeting to review results and define next steps.

Sectors I work with

I don't take every client — only where I can add real value with Google Ads.

Vacation rental & tourism

Vacation rental properties, independent hotels and accommodation platforms. Brand protection against OTAs and direct booking campaigns.

B2B lead generation

SaaS, consulting and professional services. Search campaigns to capture buyers in active research mode, with qualified lead tracking.

Ecommerce

Stores with catalogue in Google Shopping, Performance Max and brand search. Optimisation by product margin, not just overall ROAS.
Real case

OVO Network — chalet rentals in the French Alps — is the case that best explains how I work a Google Ads account: brand protection against OTAs treated as a discipline of its own, non-brand acquisition across Search and Performance Max measured without brand contamination, and Meta Ads aligned to the sector's seasonality. It is written with the structure and measurement detail, not as a results brochure. You can also read all published case studies.

Need Meta Ads, TikTok Ads or CRO as well? See all available PPC services. Want to automate your Google Ads reporting, briefing and analysis with AI? See AI assistant consulting.

Rates and ways of working

Transparent from the first call. Fees depend on the spend under management and how complex the account is.

Initial setup
€800 – €1,800
Full audit, campaign restructure, GA4 + Enhanced Conversions configuration and a first wave of optimisations. One-off payment.
Monthly management
€800 – €3,500/mo
Active campaign management, weekly optimisation, monthly reporting and support over email/Slack. No lock-in.
% of ad spend
10% – 15% of spend
An alternative to the fixed retainer for accounts with variable spend. Scales automatically with the real size of the account each month.

Minimum ad spend: €1,500/month. Below that, the Google Ads algorithm does not have enough data to optimise properly and outsourced management does not pay for itself. If your budget sits right at the threshold, I will tell you before taking the project on.

How much does a freelance Google Ads consultant cost in 2026?

A freelance Google Ads consultant typically ranges from €800 to €3,500/month, depending on the spend managed and the complexity of the account.

Three factors drive the difference: ad spend volume (an account at €50,000/month takes more hours than one at €2,000/month), number of active channels (Search alone vs Search + Shopping + PMax + YouTube) and tracking complexity (a single conversion goal vs ecommerce with dynamic values and offline conversions).

A percentage of spend (10-15%) works well when investment fluctuates. A fixed monthly retainer works better when it is stable and predictable. Either way, the scope needs to be clear up front: who pays for landing page development? who configures tracking? what happens if you want to launch an extra campaign mid-month?

Freelance Google Ads consultant vs agency: when to pick which

There is no universal answer. It depends on spend, how mature your internal team is, and how close you need to be to whoever runs the account.

Better with a freelance consultant

  • Spend between €1,500 and €50,000/month
  • You want to talk directly to whoever optimises
  • You want to keep the account and its history
  • Fast decisions without three layers of sign-off
  • A specific sector where vertical experience matters

Better with an agency

  • Spend above €80,000/month across multiple markets
  • You also need creative, design and video production
  • Financial reporting shaped for an investment committee
  • A distributed team with 24/7 cover across time zones

If your account sits in the grey zone (€40,000-€80,000/month), what matters is less the org chart than who will be making the day-to-day decisions.

Why work with me?

Your account, always yours
I work directly in your Google Ads account. No agency accounts. If you decide to move on, you keep everything — history, data, billing.
Google Partner certified
Direct Google support access, betas and exclusive resources to optimise your campaigns with a competitive edge.
No junior — you talk to me
7+ years managing real accounts. Every strategic decision is made by the same consultant who manages your account.
Trilingual ES / EN / FR
I manage campaigns and communicate in Spanish, English and French. No barrier for international markets.
Specialised sectors
Vacation rental, B2B lead gen and ecommerce. I only work with clients where I can add real value.
AI & automation
I automate repetitive tasks with AI to spend more time on strategy and less on low-value operations.

Frequently asked questions

What does a Google Ads consultant do?

Plans, sets up, optimises and manages advertising campaigns on Google with the goal of maximising return on investment — whether for lead generation, ecommerce sales or branding.

When should I hire a Google Ads consultant?

When you are not getting results from your current campaigns, do not have time to manage them properly, or want to scale them profitably without adding internal headcount.

What is the minimum recommended budget?

I recommend a minimum of €1,500/month in ad spend. Below that, campaigns do not have enough data for the algorithm to learn and optimise correctly.

What is the difference between a consultant and a Google Ads agency?

With a freelance consultant you speak directly with the person managing your account. No rotating account managers, no junior team. More agility and accountability.

Does Google Ads work for B2B?

Yes. Search campaigns are especially effective for B2B because they intercept buyers who are already in active research mode. I manage B2B accounts with budgets between €2,000 and €50,000/month.

How is campaign ROI measured?

Through conversion tracking in GA4 connected to Google Ads. We measure leads, calls, forms and sales. ROAS and CPA are the main KPIs depending on the business type.

How much does a freelance Google Ads consultant cost in 2026?

Fees depend on the ad spend under management and how complex the account is. A realistic range in 2026 sits between €800 and €3,500/month for accounts spending between €1,500 and €50,000. I work both on a fixed monthly retainer and on a percentage of managed spend.

What is a one-off Google Ads consulting engagement?

A diagnostic pass over your account: campaign structure, match types, negatives, Shopping feed, PMax asset groups and conversion tracking. It ends with a document listing the priorities in order — what to change first, what each change should be worth, and what is better left alone. Execution is not included.

How long before results show?

First metrics appear within 2-3 weeks, but statistically reliable optimisation usually lands between month 2 and month 3. PMax and Shopping campaigns need at least 4 weeks of learning before deciding what to scale or pause.

Is there a minimum commitment?

No. I work on rolling monthly contracts. If you decide to stop, you keep the full account history because the account has been yours from day one. I never create agency accounts for clients.

Do you also run Meta Ads or TikTok Ads?

Yes, though the bulk of my work stays in Search and Shopping on Google Ads. For multi-platform strategies I coordinate Google Ads with Meta Ads, LinkedIn Ads and TikTok Ads depending on the audience and the business.

Updated: August 2026

Google Partner
Free first call

Could your ad campaigns
perform better?

30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.

Book a call →
30 min · Google Meet · No commitment