B2B Lead Generation · Google Ads · Meta Ads · CRO
Google Ads + Meta Ads
+ Landing Pages.
One consultant, full funnel.
B2B companies hire me when they need qualified leads, not just clicks. I build, manage, and optimise paid media from campaign architecture to conversion — so nothing falls through the gap between your ad and your pipeline.
30 min · No commitment · I review your setup before the call
The gap that kills B2B pipeline.
The problem most B2B companies have
Most B2B ad budgets are split between a media buyer who stops at the click and a web team that built the landing page 18 months ago. That gap — between ad and form, between form and qualified lead — is where budget disappears.
What actually closes pipeline
Qualified pipeline comes from treating paid media and conversion as one system: the right audience, the right intent signal, message-matched landing pages, frictionless forms, and tracking that measures SQLs — not just clicks. That's what I build.
Three levers. One system.
Every engagement covers all three — because optimising one without the others is how budgets leak.
01
Google Ads
Google Ads Search + Performance Max
Intent-first campaigns built around the B2B buyer journey. Funnel-staged campaign structure, negative keyword logic that filters B2C traffic, PMax asset groups aligned to personas — not just products.
SearchPerformance MaxRemarketingConversion tracking
02
Meta Ads
Meta Ads
Demand generation and retargeting for B2B audiences. Custom audience builds, broad-to-narrow funnel architecture, creative testing — and campaign structures that don't rely on platform defaults.
ProspectingRetargetingCustom audiencesCreative testing
03
Landing Page CRO
Landing Page CRO
The part most consultants skip. Message match between ad and page, form friction reduction, B2B-specific trust signals, JavaScript validators to block consumer submissions — everything that turns clicks into actual leads.
Message matchForm optimisationA/B testingGA4 / GTM
Client case study
B2B lead quality was the problem, not lead volume.
A client of mine needed qualified procurement inquiries through Google Ads. The campaigns were running; the problem was that a significant share of form submissions came from students, hobbyists, and small consumers — not purchasing managers.
I rebuilt the campaign architecture around B2B search intent, tightened the negative keyword structure to filter non-commercial queries, and added a JavaScript email validator on the lead form to block free consumer email domains at submission.
"The fix wasn't more budget. It was making the existing budget work for the right audience — from the keyword level all the way to the form."
The result: a measurable shift in lead quality within the first month, with procurement-level inquiries becoming the dominant form submission type.
↓ B2C
Consumer submissions cut to near zero through form-level email domain validation
↑ SQL
Procurement-level inquiries became the dominant lead type within 30 days
3-layer
Fix: negative keywords + intent segmentation + JavaScript email validator on form
0 extra
Budget increase required — same spend, better pipeline output
Client name withheld per confidentiality. Spanish market. Google Ads Search campaigns, B2B lead generation objective.
What happens after you reach out.
A clear process from first call to ongoing pipeline management.
01
Free 30-min pipeline audit
I review your current paid media setup, conversion tracking, and landing pages. You leave with 3 specific things to fix — regardless of whether we work together.
02
Diagnosis and proposal
If there's a fit, I send a written diagnosis of where your pipeline is leaking and a clear proposal: what I'll build, what it costs, and what success looks like.
03
Campaign build or restructure
New account or existing one, I build or restructure campaigns, align landing pages, and set up tracking that measures what actually matters: cost per qualified lead.
04
Monthly optimisation on retainer
Ongoing management on a fixed monthly retainer. You get a monthly report with what changed, what the data says, and what we're doing next. No black box.
Why one consultant beats splitting the work.
No gap between ad and page
When the same person manages the campaign and the landing page, message match is built in — not bolted on after the fact.
Tracking that measures what matters
I set up conversion tracking that counts cost per qualified lead, not cost per form submission. Your ROAS reflects pipeline, not noise.
Direct access, always
You talk to the consultant managing the account. No account managers, no handoffs. Every decision is made by the person who knows your account.
Frequently asked questions
What is the minimum ad budget for B2B lead generation?
I recommend a minimum of €1,500/month in ad spend for Google Ads Search campaigns. Below that threshold, there is not enough data to optimise bidding and identify which keywords generate qualified leads versus noise.
How long before I see results?
Campaign structure and tracking are in place within the first two weeks. Lead quality improvements — like filtering out non-commercial submissions — are often measurable within the first month. Pipeline impact depends on your sales cycle, but most B2B clients see a directional shift in lead quality within 30–60 days.
Do you work with existing accounts or only new ones?
Both. For existing accounts I start with a full audit — campaign structure, negative keywords, conversion tracking, and landing pages — before touching anything. Many of the biggest gains come from fixing what is already there rather than rebuilding from scratch.
What does "full funnel" mean in practice?
It means I manage Google Ads and Meta Ads campaigns, build or optimise the landing pages those ads send traffic to, and set up tracking that measures cost per qualified lead — not just cost per click. Most consultants stop at the ad level. I do not.
Do you work with agencies or only direct clients?
Both. I manage accounts directly for B2B brands and offer white-label services for agencies that need a specialist for lead generation mandates.
Updated: March 2026
Free first call
Could your ad campaigns
perform better?
30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.
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30 min · Google Meet · No commitment