70+ Free Claude Code Marketing Skills: The Complete Ungated List

As of March 2026, there are over 400 public GitHub repositories with Claude Code slash commands. Across mcpmarket.com, awesomeclaude.ai, claudemarketplaces.com, and the main GitHub awesome-lists, the total likely exceeds a thousand. Free. Ungated. The problem is that most of them aren’t useful for marketing.

This post covers the 70+ that are: SEO, paid ads, content, CRO, email, analytics, social media, affiliate, sales, and reporting.

How I selected them. I reviewed every repository that appeared in the main curated lists, then checked the standalone marketing-specific repos that surface when you search GitHub directly. I excluded skills that were too generic (“help me write better marketing copy” is not a skill, it’s a prompt), abandoned without a README, or duplicating something already covered. The main filter: skills that execute a specific, repeatable task with structured output. A skill that runs an SEO audit and returns a prioritised action list is useful. A skill that “improves your SEO” is not.

Star count matters as a quality signal, not as the only filter. Some of the most useful marketing skills come from smaller, specialist repositories built by practitioners for their own workflows and later open-sourced. Those tend to be the most interesting ones.

How Claude Code skills work: A skill is a Markdown file stored in .claude/commands/. When you type /seo-audit in Claude Code, it executes the instructions in that file. Skills can chain subagents, call APIs, run multi-step workflows, and output structured reports. They install per-project or globally in ~/.claude/commands/.

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Table of Contents

• Where to find marketing skills
• SEO
• Content and copywriting
• CRO and conversion
• Paid advertising
• Email marketing
• Analytics and tracking
• Social media
• Research and competitive intelligence
• Growth and strategy
• Sales and revenue
• Affiliate marketing
• Developer marketing
• Reporting and agency ops
• E-commerce
• Notable skill bundles
• How to install
• Build your own
• Skills are assistants, not autopilots

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Where to find marketing skills

These are the starting points I check when looking for something new. Worth keeping them saved.

hesreallyhim/awesome-claude-code (34,800 stars) is the most complete curated list of Claude Code resources: agents, plugins, hooks and skills across every domain. The marketing section is growing fast.

ComposioHQ/awesome-claude-skills (49,700 stars) focuses on skills and platform integrations. Strong on email automation (Klaviyo, Mailchimp, ConvertKit, ActiveCampaign), analytics tools (GA4, Amplitude, Mixpanel) and business intelligence.

VoltAgent/awesome-agent-skills (13,500 stars) lists agent skills across tools and platforms, including the Corey Haines marketing suite and the Typefully social publishing skill.

alirezarezvani/claude-skills (8,300 stars) contains 43 marketing skills across seven pods: content production, SEO, CRO, channel management, growth strategy, market intelligence and sales support.

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SEO

Corey Haines’ repo is still the most solid starting point. The ccforseo and aaron-he-zhu repos fill in generative AI search well — not optional anymore if you’re doing content work in 2026.

From coreyhaines31/marketingskills (17,800 stars)

/seo-audit runs a full technical SEO diagnosis: crawlability, indexability, Core Web Vitals, structured data, internal linking, and on-page signals. Output is a prioritised action list.

/ai-seo focuses on AI search visibility: Google AI Overviews, ChatGPT web search, Perplexity. Optimises entity clarity, citation structure and answer-ready formatting.

/programmatic-seo helps you plan and generate pages at scale from a data source. Location pages, comparison pages, template-driven architectures.

/schema-markup generates JSON-LD structured data for any page type: Article, Product, FAQ, LocalBusiness, BreadcrumbList.

/site-architecture audits or builds your URL structure, category depth, internal link flow, and crawl budget allocation.

/competitor-alternatives builds “X vs Y” and “alternatives to X” comparison pages, consistently among the highest-converting page types for SaaS.

From alirezarezvani/claude-skills (8,300 stars)

/keyword-research covers keyword discovery with intent analysis, difficulty scoring, and topic clustering from a seed term.

/content-gap-analysis identifies content your competitors rank for that you don’t, ordered by opportunity size.

/backlink-audit audits your backlink profile, identifies toxic links, and surfaces outreach opportunities.

/eeat-signals builds expertise, authority and trust signals across content and site structure to improve E-E-A-T.

From ccforseo/seo-claude-code-skills

/keyword-cluster groups keywords by intent, detects cannibalization risks, and maps clusters to specific site pages.

/meta-optimizer rewrites title tags and meta descriptions to improve CTR, with inline SERP previews.

/internal-links identifies orphan pages, broken links, generic anchor text, and missing contextual connections.

/cannibalization detects pages competing for identical keywords with severity scores and consolidation recommendations.

/ai-visibility evaluates whether ChatGPT, Perplexity, and Google AI Overviews cite your brand or domain.

/content-brief creates writer-ready briefs with SERP analysis, keyword placement guidance, and AI citation blocks.

From aaron-he-zhu/seo-geo-claude-skills

/serp-analysis analyses search results and AI answer patterns for target queries to understand ranking intent.

/geo-content-optimizer makes content quotable and citable by AI systems using the CITE framework: Claims, Insights, Tables, Evidence.

/content-refresher updates outdated content to recover or improve rankings by identifying stale data, broken links, and gaps.

/rank-tracker tracks keyword positions over time in both traditional SERP and AI-generated responses.

/performance-reporter generates SEO/GEO performance reports for stakeholders with charts and trend lines.

From kostja94/marketing-skills

/core-web-vitals diagnoses and prioritises LCP, INP and CLS issues with specific fix recommendations per issue type.

/local-seo (from AgriciDaniel/claude-seo) covers full local SEO: Google Business Profile, NAP consistency, citation auditing, review signals, and map pack ranking.

/hreflang handles hreflang and i18n SEO: validation, generation, and error detection for multilingual or multiregional sites.

/indexnow implements and validates the IndexNow protocol for near-instant indexing notification to search engines.

/parasite-seo plans and executes SEO content on high-authority third-party platforms to rank for competitive terms.

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Content and copywriting

The most useful skills here aren’t the generic “write better copy” ones — it’s the ones that work from a structured brief or an existing page URL. /avoid-ai-writing deserves a separate mention: it’s the only one that audits AI output so it doesn’t read like AI output.

From coreyhaines31/marketingskills (17,800 stars)

/copywriting generates marketing page copy: hero sections, feature descriptions, pricing pages, CTAs. Works from a brief or an existing page URL.

/copy-editing polishes existing copy: tightens sentences, removes filler, improves clarity, checks brand voice consistency.

/social-content produces platform-specific content for LinkedIn, X, Instagram and Threads from a single source piece.

/content-strategy plans editorial calendars and topic clusters mapped to your ICP and funnel stage.

From hesreallyhim/awesome-claude-code (34,800 stars)

Ralph Wiggum Marketer is an autonomous AI copywriter that runs a loop. Initialise a project with /ralph-init, launch with /ralph-marketer, and it researches, drafts, revises and finalises content without step-by-step prompting. Built for SaaS content teams.

From OpenClaudia/openclaudia-skills

/content-repurposing atomises one piece of content across 15-30 platform-native micro-formats: threads, carousels, newsletters, video scripts, Reddit posts.

/newsletter plans, drafts, and optimises email newsletters including subject lines, engagement hooks, and list growth tactics.

/podcast-marketing handles podcast production workflow, episode promotion, guest strategy, and audience growth.

From timescale/marketing-skills

/brand-voice-writer writes content using documented brand voice profiles, ICP definitions, positioning, and approved terminology.

/case-study-builder formats customer wins and interview transcripts into publication-ready case studies with measurable outcomes.

/creative-brief-generator generates structured briefs for design teams: messaging hierarchy, objectives, tone, and required deliverables.

/email-nurture-planner plans content-driven nurture sequences matched to buyer journey stages with trigger logic.

From specialist repositories

/avoid-ai-writing audits and rewrites content to remove 21 documented AI writing pattern categories, producing natural-sounding output that passes AI detection.

/voice-extractor extracts and documents someone’s authentic writing voice from existing content samples, then uses it consistently.

/seo-content-writer writes search-optimised content with proper semantic structure, heading hierarchy, and keyword placement.

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CRO and conversion

All core CRO commands come from coreyhaines31/marketingskills (17,800 stars):

/page-cro audits a landing page for conversion: headline clarity, value proposition, social proof placement, CTA copy, friction points. Output includes specific rewrites.

/signup-flow-cro evaluates registration and onboarding flows, identifies drop-off causes, and suggests step-by-step fixes.

/onboarding-cro focuses on post-signup activation: the path to the first “aha moment” and what is blocking it.

/form-cro optimises lead capture forms: field count, label phrasing, microcopy, error states, and privacy assurances.

/ab-test-setup structures an A/B test plan: hypothesis, success metrics, sample size calculation, and test duration estimate.

/analytics-tracking audits or sets up event tracking across GA4, GTM, and ad platforms. Catches missing conversions before they distort decisions.

/popup-cro creates and optimises popups, modals, overlays, slide-ins, and banners for conversion without degrading UX.

/paywall-upgrade-cro designs in-app paywalls, upgrade screens, and upsell modals with offer framing and urgency mechanics.

/churn-prevention builds cancellation flows, save offers, and win-back email sequences to reduce voluntary churn.

Additional CRO commands from other repositories:

/lp-audit (OpenAnalystInc) runs a 7-point landing page evaluation and outputs a conversion score with ranked fixes.

/homepage-audit (BrianRWagner) runs a quick conversion audit on homepages with a prioritised improvement list.

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Paid advertising

Coverage here is thinner than SEO or content, but Corey Haines’ campaign strategy and creative skills are solid. For competitor analysis, the ComposioHQ extractor is the one I use most.

From coreyhaines31/marketingskills (17,800 stars)

/paid-ads builds full campaign strategy across platforms. Input product, audience, and budget; get campaign structure, bidding logic, audience targeting, and copy direction.

/ad-creative generates and iterates ad creative: headlines, descriptions, image direction, and video scripts for Google, Meta, LinkedIn and TikTok.

From ComposioHQ/awesome-claude-skills (49,700 stars)

Competitive Ads Extractor pulls competitor creative from ad libraries (Meta, Google, LinkedIn) and analyses messaging patterns, offer structures, and visual themes.

From OpenClaudia/openclaudia-skills

/google-ads writes Google Ads copy, builds campaign structure, and performs keyword-to-ad alignment with quality score recommendations.

/facebook-ads creates full Facebook/Meta ad campaigns with audience targeting, creative copy, and campaign structure.

/linkedin-ads creates LinkedIn ad campaigns optimised for B2B lead generation with audience segmentation and bid strategy.

/video-ad-analysis deconstructs video ad creatives to identify hooks, pacing, emotional triggers, and CTAs that drive performance.

From jonathimer/devmarketing-skills

/developer-ads plans paid advertising on developer-specific platforms: Stack Overflow, Dev.to, developer newsletters. Different from consumer or B2B SaaS advertising.

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Email marketing

The category with the most platform-specific skills. The ComposioHQ ones connect directly to the Klaviyo, Mailchimp, ConvertKit, or ActiveCampaign API — which is what separates them from skills that just generate copy.

/email-sequence (coreyhaines31, 17,800 stars) designs automated email flows: welcome sequences, trial-to-paid conversion series, re-engagement campaigns. Maps each email’s goal, timing, subject line and body.

/cold-email builds B2B cold outreach sequences with personalisation hooks, multi-touch cadence, and follow-up logic.

/email-subject-lines (OpenClaudia) generates, tests, and refines subject lines with open-rate optimisation and spam filter analysis.

/cold-outreach-sequence (BrianRWagner) builds personalised multi-touch B2B sequences with quick, standard, and deep modes depending on research depth needed.

/email-nurture-planner (Timescale) plans content-driven nurture sequences matched to buyer journey stages with trigger logic and A/B variants.

Platform-native email skills from ComposioHQ/awesome-claude-skills (49,700 stars)

Each of these connects directly to the platform’s API:

• Klaviyo: profiles, lists, segments, campaigns, flows
• Mailchimp: audiences, campaigns, templates, segments, automations
• ConvertKit: subscribers, tags, sequences, broadcasts
• ActiveCampaign: contacts, deals, pipelines, automations
• Brevo: contacts, email campaigns, transactional email, SMS

These are not copy generators. They execute real operations inside each platform.

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Analytics and tracking

From ComposioHQ/awesome-claude-skills (49,700 stars)

Five separate skills, one per analytics platform, each with direct API access:

• Google Analytics 4: generate reports, manage properties, build custom audiences, debug tracking
• Amplitude: user events, cohorts, charts, user property management
• Mixpanel: funnels, retention, cohort analysis, event tracking
• PostHog: feature flags, insight dashboards, person-level data exploration
• Segment: source and destination management, tracking plan audit, connection debugging

From OpenClaudia/openclaudia-skills

/google-search-console pulls GSC data: query performance, coverage issues, Core Web Vitals, and sitemap status.

/google-ads-report generates campaign performance reports with spend, CPC, CTR, conversion, and ROAS breakdown.

/youtube-analytics analyses YouTube channel and video performance, identifies growth levers and content gaps.

/semrush-research runs SEO research via the SEMrush API: keyword analysis, competitor domains, backlink profiles.

/brand-monitor tracks brand mentions, sentiment, and share of voice across the web.

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Social media

Typefully (VoltAgent, 13,500 stars) connects directly to the Typefully API and posts to X, LinkedIn, Threads, Bluesky, and Mastodon from a single command. Write, schedule, publish, all inside Claude Code.

Sanity Content Experimentation (VoltAgent, 13,500 stars) structures A/B testing for editorial content: formats, headlines, and CTAs at publishing scale.

From OpenClaudia/openclaudia-skills

/thread-writer writes viral-formatted threads for X and Reddit, with hook optimisation and engagement mechanics.

/content-calendar plans and schedules social media content across platforms with a full editorial calendar and posting cadence.

/linkedin-content creates LinkedIn-optimised posts, carousels, newsletters, and growth strategy. Handles the specific formatting and algorithm patterns that perform on LinkedIn.

/reddit-marketing plans authentic Reddit community engagement and marketing strategy. Reddit requires a different approach than other platforms. This skill handles that.

From jonathimer/devmarketing-skills

/hacker-news-strategy plans and executes launches and content for Hacker News. What titles work, when to post, how to engage in comments.

/youtube-devrel plans technical video content for developer relations: tutorials, live coding streams, and conference talks.

/community-building plans Discord and Slack community strategy, engagement cadences, and growth tactics.

/linkedin-authority-builder (BrianRWagner) builds a full LinkedIn thought leadership system with content cadence, positioning, and engagement strategy.

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Research and competitive intelligence

/competitor-analysis produces a full competitor strategy breakdown: positioning, messaging, channels, pricing, and weaknesses.

/icp-builder defines ideal customer profiles with firmographic, behavioural, and psychographic dimensions.

/customer-research (coreyhaines31) synthesises customer research from interviews, surveys, reviews, and support tickets into actionable insights.

/competitive-intel-brief (Timescale) monitors external competitor activity and produces structured weekly intelligence briefs.

/developer-listening monitors what developers say about you, competitors, and adjacent problems across forums, GitHub Issues, Reddit, and social.

/last30days (BrianRWagner) researches trending topics, conversations, and signals from Reddit, X, and the web in the past 30 days.

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Growth and strategy

From coreyhaines31/marketingskills (17,800 stars)

/referral-program builds referral mechanics: incentive structure, tracking logic, invite email copy, and landing page.

/launch-strategy produces a go-to-market plan from a product brief: channel prioritisation, launch sequence, pre-launch and post-launch tactics.

/pricing-strategy analyses and recommends pricing models with anchoring, tiering, and decoy pricing principles.

/lead-magnet (OpenClaudia) creates lead magnets, gated content assets, and opt-in copy for top-of-funnel acquisition.

/product-marketing handles positioning, messaging, battlecards, and go-to-market strategy.

/demand-gen plans multi-channel demand generation campaigns with lead scoring and pipeline attribution.

From wondelai/skills (216 stars)

/contagious applies the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) to engineer viral growth and word-of-mouth.

/hundred-million-offers designs Grand Slam Offers: the value equation, pricing, guarantees, bonuses, and scarcity. Based on Alex Hormozi’s framework.

/scorecard-marketing builds interactive quiz and assessment funnels for lead generation. Well-executed quizzes tend to convert noticeably better than static lead magnets, though the numbers vary a lot by niche.

From jonathimer/devmarketing-skills

/free-tier-strategy designs free plans that convert to paid without cannibalising revenue. The balance between value and upgrade pressure is the whole problem with freemium. This skill addresses it directly.

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Sales and revenue

/revops (coreyhaines31, 17,800 stars) plans revenue operations: lead lifecycle, scoring models, and marketing-to-sales handoff processes.

/sales-enablement creates sales collateral: pitch decks, one-pagers, battlecards, and objection-handling documentation.

/cold-outreach-sequence (BrianRWagner) builds personalised B2B cold outreach with research depth options: quick (5 min), standard (20 min), deep (45 min).

/predictable-revenue (wondelai) designs outbound sales processes using Cold Calling 2.0 methodology: SDR workflow, qualification criteria, and pipeline velocity.

/apollo-outreach (OpenClaudia) handles B2B lead research, enrichment, and sequencing via Apollo.io API integration.

Lead Research Assistant (ComposioHQ, 49,700 stars) identifies qualified leads by analysing your product and researching target companies. Outputs company profiles, contact suggestions, and outreach angles.

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Affiliate marketing

/affiliate-program-search (Affitor) queries live affiliate program databases to find and evaluate programs by niche, commission rate, and cookie duration.

/niche-opportunity-finder identifies underserved affiliate market segments with high commission potential and low competition.

/comparison-post-writer writes head-to-head product comparison posts optimised for affiliate conversions: structure, CTAs, disclosure, and internal linking.

/compliance-checker audits affiliate content against FTC disclosure rules and individual platform policies before publishing.

/affiliate-marketing (OpenClaudia) builds and manages full affiliate partner programs: recruitment, onboarding, tracking setup, and commission structure.

/value-ladder-architect maps the complete customer value journey: Free to Tripwire to Core Offer to Upsell, with offer design at each stage.

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Developer marketing

These skills are from jonathimer/devmarketing-skills, a repository built specifically for marketing developer tools and APIs.

/developer-seo optimises technical content for developer-intent queries: documentation pages, API references, tutorial content, and developer blog posts.

/technical-tutorials writes step-by-step technical guides and code walkthroughs for developer audiences, with working code examples.

/docs-as-marketing transforms product documentation into content that converts visitors to users. Good documentation is distribution.

/changelog-updates writes release notes and changelogs that developers actually read, with the right level of technical detail and context.

/developer-onboarding designs the fastest path to initial API or SDK success. Reduces time-to-first-value, which is the primary driver of developer activation.

/open-source-marketing plans authentic marketing for open-source projects: community building, contributor growth, and commercial packaging without alienating the community.

/dev-tool-directory-listings plans and executes listings in developer tool directories for organic discoverability.

/hackathon-sponsorship calculates ROI and plans strategy for sponsoring developer hackathons.

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Reporting and agency ops

/client-report (indranilbanerjee) generates white-labeled client-ready marketing reports in Markdown or PDF with channel-by-channel performance.

/agency-dashboard produces a portfolio-level view of all client campaigns with health scores, alerts, and recommended actions.

/market-report (zubair-trabzada) runs a full marketing audit using 5 parallel subagents and outputs a structured report across SEO, copy, ads, funnel, and brand.

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E-commerce

/shopify-expert (Jeffallan) builds and debugs Shopify themes, develops custom apps, implements checkout UI extensions, and resolves Liquid template issues.

/value-ladder-architect (Affitor) maps the full e-commerce customer journey from entry-point offer through upsell and retention stages.

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Notable skill bundles

If you’d rather install a full bundle than go skill by skill, here are the repositories I’d clone depending on the use case:

Repository	Skills	Best for
coreyhaines31/marketingskills	37	SaaS and startup full-stack marketing
kostja94/marketing-skills	160+	Agency and SEO-heavy work with 40+ page generators
OpenClaudia/openclaudia-skills	62+	Full marketing department coverage
alirezarezvani/claude-skills	43	Marketing pod with Python tooling
jonathimer/devmarketing-skills	33	Developer tools and API companies
wondelai/skills	25	Framework-driven (Hormozi, Cialdini, Ries)
Affitor/affiliate-skills	45	Full affiliate marketing funnel
indranilbanerjee/digital-marketing-pro	115	Agency multi-client ops with reporting
timescale/marketing-skills	30	Real-company marketing ops (TimescaleDB)
BrianRWagner/ai-marketing-claude-code-skills	19	Strategy and positioning with depth modes
AgriciDaniel/claude-seo	19+	Universal SEO with DataForSEO/Firecrawl
AgriciDaniel/claude-blog	22	Full blog lifecycle (write/analyze/audit)
aaron-he-zhu/seo-geo-claude-skills	20	SEO and GEO/AEO with CORE-EEAT framework

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How to install

Single skill file: Download the .md file and drop it into your project’s .claude/commands/ folder:

mkdir -p .claude/commands
cp path/to/seo-audit.md .claude/commands/

Type /seo-audit in Claude Code and the command is ready.

Full repository: For repos that use installers like npx skills, follow the repo’s installation instructions. Most complete in under two minutes.

Global installation: Skills placed in ~/.claude/commands/ are available across every project without repeating the setup. The most convenient option if you use the same skills across multiple clients.

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Build your own

The skills above cover common use cases well. They won’t cover your specific workflow. And that gap matters more than it sounds.

Every marketing operation has its own logic: the way you structure campaign briefs, the naming conventions you use in GA4, the client reporting format that took three revisions to get right, the tone rules your brand actually follows. No public skill knows any of that. A skill you build yourself does.

Building a skill is straightforward. Create a .md file in .claude/commands/, describe the task in plain language, and add whatever context Claude needs: your brand voice, your reporting structure, the specific fields you track, the output format you want. A well-written custom skill for your SEO process will outperform a generic /seo-audit every time, because it knows what you actually care about.

A few things worth putting in a custom marketing skill:

• Your ICP definition and the language your audience uses
• The specific KPIs you track per channel and how you calculate them
• Your preferred report structure and the client’s name/context
• Any platform-specific quirks in your account (campaign naming conventions, label structures, custom UTM logic)
• Output format: table, bullet list, prose, or a mix

Start with one task you do every week. Write the skill, run it a few times, fix what it gets wrong, and save the version that works. The value is in that loop, not in the first draft.

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Skills are assistants, not autopilots

This section exists because the mistake is common enough to be worth naming directly.

A Claude skill is a structured prompt. It gives Claude a task, a format, and some context. What it does not do is replace your judgement. Every output needs to be reviewed. Some outputs need to be substantially revised. A few will be confidently wrong.

This matters more in marketing than in most fields, because marketing outputs go live: an SEO brief gets written from, ad copy goes into a campaign, a client report gets sent. A skill that produces a plausible-looking audit with three factual errors in it is worse than no audit at all, because you might not catch them before they reach a client or inform a decision.

The useful mental model: a skill is a fast first draft, not a finished deliverable. Use it to get to 60% faster. Spend the time you saved on the 40% that requires your actual expertise and knowledge of the specific account, client, or context.

Concretely, that means:

Check the output every time. “I ran the skill” is not the same as “I reviewed the analysis.” Check the data sources it cited. Check whether the recommendations match the actual account structure. Check whether the tone is right for this specific client.

Update the skill when it gets something wrong. If /seo-audit consistently misses your international hreflang setup, add hreflang review to the skill. If /client-report formats ROAS in a way your client finds confusing, fix the output format. Skills improve through use, but only if you close the feedback loop.

Keep your CLAUDE.md files current. The project-level CLAUDE.md is where you store the context that makes every skill smarter: client goals, account history, naming conventions, what not to touch, what decisions have already been made. A skill running in a project with a well-maintained CLAUDE.md is a fundamentally different tool than the same skill running without it. Treat it as part of your workflow, not an optional setup file.

The most useful Claude Code setup I’ve seen is not the one with the most commands installed. It’s the one where someone reviewed outputs carefully, built their own skills for the tasks that matter most, and updated both the skills and the context files as they learned what worked. That is the actual workflow. Everything else is just installation.

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Everything above is what’s published as of early 2026. The ecosystem moves fast — worth checking the curated lists every month or so. The skill for your exact use case may not exist yet. Several of the repositories listed here started exactly that way: someone built it for themselves and then published it.