Christmas on Facebook Ads: 99 Examples

Table of Contents

• Fashion
• Jewellery & Luxury
• Toys
• Fragrances
• Large Retailers
• Technology
• Sport
• Watches
• Cosmetics
• Telecoms
• Opticians
• Fast Food
• Energy
• Drinks
• Food
• Giants
• Travel
• NGOs
• Observations

Fashion

Jewellery & Luxury

Toys

Fragrances

Large Retailers

Technology

Sport

Watches

Cosmetics

Telecoms

Opticians

Fast Food

Energy

Drinks

Food

Giants

Travel

NGOs

Observations

While some brands had not yet launched their Christmas campaign (I couldn’t find one from a brand as seasonal as Freixenet…), others were already running at full speed. We went from Black Friday / Cyber Monday to Christmas with barely a pause.

My key takeaways:

1. The main messages are:
   1. These are unusual Christmas times, but better days are coming. Celebrate from a distance, before better times ahead.
   2. Don’t worry, we have the perfect gift for you.
2. It is possible to run a campaign with a “We Will Resist” theme…
3. Use #hashtags in your campaigns.
4. Add a link in your ad copy.
5. Great moment to promote gift cards.
6. Santa Claus barely appears in the creatives (understandably, if you have (https://www.google.com/search?safe=active&sxsrf=ALeKk02-8uuPkmlFtNFJUeLtC_3mwEu8hA:1607683575285&q=chris+hemsworth&spell=1&sa=X&ved=2ahUKEwiW3amD4MXtAhU0RRUIHe-wA04QkeECKAB6BAgIEDU) like TagHeuer does, there’s no need…).
7. The main emojis used are: ? ? ✨
8. Some brands run very localised campaigns, using Catalan or Valencian.

Sources

1. Meta Ad Library — Meta’s official tool for browsing active ads on Facebook and Instagram.