Pinterest Ads Consultant
Freelance Pinterest Ads consultant.
Brand, ecommerce and organic reach.
Pinterest is the most underused visual search engine in paid media. With the right strategy, it is a high-intent channel for lifestyle, home decor, fashion and visual product ecommerce.
Book a free call →Why Pinterest Ads?
Discovery intent
Pinterest users are actively looking for ideas and products — which is different from passive scrolling on other networks. That intent translates into better conversion for visual product categories.
Lower CPCs
Advertising competition on Pinterest is lower than Google or Meta in most sectors, which means lower CPCs and a more efficient cost per acquisition for the right product types.
Longer content lifespan
Pins continue generating traffic months after publishing. A well-optimised Pin from six months ago can still drive clicks today — unlike a Meta post, which is dead in 48 hours.
What the service includes
Strategy
Campaign strategy
Objective setting, interest and keyword targeting, and campaign structure for each funnel stage.
Audiences
Advanced targeting
Interest audiences, Pinterest search keywords, actalike audiences and customer lists.
Creatives
Pin optimisation
Creative brief and review to maximise CTR. Static, video and carousel formats.
Tracking
Pinterest Tag and tracking
Pinterest Tag setup and conversion events to measure the real impact of campaigns.
Optimisation
Ongoing management
Weekly bid, audience and creative optimisation. Monthly results reports.
How I work
01
Initial audit
Account, competitor and opportunity analysis on Pinterest to define the base strategy.
02
Pinterest Tag & tracking
Pinterest Tag installation and verification, conversion events and product catalogue connection.
03
Launch
Campaign, ad group and targeting creation, plus first Pins according to the defined strategy.
04
Weekly optimisation
Metrics review, bid adjustment, pausing low-performing creatives and scaling those that work.
05
Pin testing
A/B testing of creatives, copy and formats to identify the best-performing Pins.
06
Monthly reporting
Monthly report with results, learnings and action proposals for the following month.
Frequently asked questions
What is the minimum budget for Pinterest Ads?
I recommend a minimum of €500/month. It is a more affordable channel than Google or Meta, making it accessible for brands with tighter budgets.
Does Pinterest Ads work for all types of businesses?
It works especially well for lifestyle ecommerce, home decor, fashion, food, travel and visual products. It is not the most efficient channel for B2B services or products without a visual component.
What ad formats are available on Pinterest?
Static Pins, Video Pins, Carousel, Collections and Shopping Ads. Shopping Ads are particularly powerful for ecommerce with a product catalogue.
Can I sell directly through Pinterest?
Yes, through Pinterest Shopping Ads connected to your product catalogue. Compatible with Shopify, WooCommerce and other CMS platforms.
How long does it take to see results?
Pinterest has longer purchase cycles than Meta or Google. The first 30 to 90 days are mostly data collection — but Pins keep generating traffic for months, which is where the value compounds.
Can Pinterest Ads be combined with other platforms?
Yes. Pinterest works very well as a top-of-funnel channel complementing Meta Ads and Google. It attracts new users that you then convert with retargeting on other platforms.
Last updated: March 2026.
Free first call
Could your ad campaigns
perform better?
30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.
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30 min · Google Meet · No commitment