TikTok Ads · Native creativity · Young audiences

Freelance TikTok Ads consultant.
Don't make ads. Make TikToks.

TikTok is no longer just a platform for short videos — it has become a serious advertising channel for brands targeting 18-35 year old audiences. The algorithm rewards native creativity, not polished production.

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30 min · No commitment

Why TikTok Ads?

1 billion+ users

TikTok has over a billion monthly active users. The algorithm gives new accounts real visibility if the content hooks — no follower base required.

Lower CPMs

Advertising competition on TikTok is still lower than Meta and Google in most sectors. That gap will close eventually — it has not yet.

High engagement

The vertical fullscreen format keeps attention in a way that most ad placements do not. That matters when your goal is brand recall or direct response.

What the service includes

Strategy

Campaign strategy

Objective selection (awareness, traffic, conversions, app installs), audiences and campaign structure adapted to TikTok.
Audiences

Advanced targeting

Interest, behaviour, age and geography audiences. Custom Audiences with client lists and web retargeting.
Creatives

Native content brief

Detailed guide for creating videos that work on TikTok: hooks in the first 2 seconds, native formats and effective calls to action.
Pixel

TikTok Pixel and tracking

TikTok Pixel installation and conversion event setup to optimise towards real actions.
Optimisation

Ongoing management

Weekly performance review, creative rotation and bid and budget adjustments.

How it works

01

Audit and strategy

Business, competitor and baseline analysis. Defining objectives, KPIs and recommended budget.
02

TikTok Pixel and tracking

Pixel installation, conversion event configuration and data flow verification before launch.
03

Content brief

Practical guide to native creatives: hooks, formats, music and calls to action. Focused on UGC and Spark Ads.
04

Launch

Campaign, ad set and creative setup. Activation and intensive monitoring in the first week.
05

Creative rotation

Creative fatigue is fast on TikTok. I manage continuous video rotation to sustain performance.
06

Monthly reporting

Monthly report with results, learnings and next steps. Real-time dashboard access.

Frequently asked questions

What is the minimum budget I need for TikTok Ads?

I recommend a minimum of €1,000/month. TikTok Ads has higher minimum budgets per ad set than Meta, and the volume is necessary for the algorithm to optimise.

Do I need to produce my own videos to advertise on TikTok?

Not necessarily. TikTok Ads lets you use creator content through Spark Ads or the Creative Exchange. The most effective approach is native UGC-style content, not high-end production.

Does TikTok Ads work for ecommerce?

Yes, especially with TikTok Shopping Ads and product catalogues. The immersive video format converts well in fashion, beauty, home and lifestyle sectors.

What is TikTok Pixel and why does it matter?

The TikTok Pixel records user actions on your website (purchases, leads, visits). Without it, the algorithm cannot optimise towards real conversions and can only optimise for clicks.

What types of brands benefit most from TikTok Ads?

It works best for B2C brands with an 18-45 audience, visual or aspirational products, and a budget to produce (or source) native content on an ongoing basis.

Can TikTok Ads be combined with Meta or Google?

Yes. TikTok works well as an awareness channel complementing Meta Ads (retargeting) and Google Ads (demand capture). Users who see your brand on TikTok have a higher conversion rate on other channels.

Last updated: March 2026
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