What does a Google Ads consultant do?
Plans, sets up, optimises and manages advertising campaigns on Google with the goal of maximising return on investment — whether for lead generation, ecommerce sales or branding.
When should I hire a Google Ads consultant?
When you are not getting results from your current campaigns, do not have time to manage them properly, or want to scale them profitably without adding internal headcount.
What is the minimum recommended budget?
I recommend a minimum of €1,500/month in ad spend. Below that, campaigns do not have enough data for the algorithm to learn and optimise correctly.
What is the difference between a consultant and a Google Ads agency?
With a freelance consultant you speak directly with the person managing your account. No rotating account managers, no junior team. More agility and accountability.
Does Google Ads work for B2B?
Absolutely. Search campaigns are especially effective for B2B because they intercept buyers who are already in active research mode.