Google Ads Consultant · Google Partner · CXL Certified

Google Ads consultant.

No agency. No intermediaries. Only results.

I manage your Google Ads and PPC campaigns directly in your account. Search, Shopping, Performance Max, Display and Remarketing. Your data, your history, your billing — always yours. Need a free Google Ads audit before deciding? I can do that too.

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30 min · No commitment · I'll review your account before we speak

Why advertise on Google Ads?

Immediate visibility

Appear in front of your customers at the exact moment they search for what you offer — without waiting months for SEO.

Purchase intent

Unlike social media, on Google you intercept users who are actively searching for your product or service.

Measurable results

Every euro invested is trackable. You know exactly how much each lead, sale or call costs you.

Controlled scale

Increase or reduce budget based on results. No long-term contracts or minimum commitments.

What the service includes

Full PPC management from strategy and implementation through to optimisation and reporting.

Search campaigns

Keyword research, ad group structure, RSA copy, match types and negative keyword lists. The core of any Google Ads account.

Performance Max

Asset group configuration, audience signals and exclusions. PMax built properly — not the default Google setup. See the complete Performance Max guide.

Shopping

Google Shopping

Product feed optimisation, campaign structure and segmentation by margin and performance.

Display & Remarketing

Display and Remarketing

Behavioural remarketing audiences, RLSA lists and Display campaigns with placement exclusions.

Tracking

Conversion tracking setup

GA4, Tag Manager and advanced conversion tracking. Without reliable data there is no optimisation.

Reporting

Looker Studio dashboards

Monthly reports with the KPIs that matter. Permanent access to your real-time dashboard.

How I work

From the first call to the first monthly report.

Initial audit

I review your existing account — or build from scratch — before touching anything. I identify what works, what burns budget, and what the real priorities are.

Strategy & tracking

I define the campaign structure and ensure GA4, Tag Manager and conversion tracking are set up correctly. Without reliable data, everything else is noise.

Launch

I implement the agreed structure: keywords, match types, negatives, RSAs, audience signals for PMax, feed for Shopping.

Weekly optimisation

I review search terms, adjust bids, pause what underperforms, scale what works. Every change is documented.

Continuous testing

Copy tests, audience tests, landing page tests. PPC optimisation is a process, not a one-time event.

Monthly reporting

Looker Studio dashboard with the KPIs that matter. Optional monthly meeting to review results and define next steps.

Sectors I work with

I don't take every client — only where I can add real value with Google Ads.

Vacation rental & tourism

Vacation rental properties, independent hotels and accommodation platforms. Brand protection against OTAs and direct booking campaigns.

B2B lead generation

SaaS, consulting and professional services. Search campaigns to capture buyers in active research mode, with qualified lead tracking.

Ecommerce

Stores with catalogue in Google Shopping, Performance Max and brand search. Optimisation by product margin, not just overall ROAS.

Need Meta Ads, TikTok Ads or CRO as well? See all available PPC services. Want to automate your Google Ads reporting, briefing and analysis with AI? See AI assistant consulting.

Why work with me?

Your account, always yours

I work directly in your Google Ads account. No agency accounts. If you decide to move on, you keep everything — history, data, billing.

Google Partner certified

Direct Google support access, betas and exclusive resources to optimise your campaigns with a competitive edge.

No junior — you talk to me

7+ years managing real accounts. Every strategic decision is made by the same consultant who manages your account.

Trilingual ES / EN / FR

I manage campaigns and communicate in Spanish, English and French. No barrier for international markets.

Specialised sectors

Vacation rental, B2B lead gen and ecommerce. I only work with clients where I can add real value.

AI & automation

I automate repetitive tasks with AI to spend more time on strategy and less on low-value operations.

Frequently asked questions

What does a Google Ads consultant do?

Plans, sets up, optimises and manages advertising campaigns on Google with the goal of maximising return on investment — whether for lead generation, ecommerce sales or branding.

When should I hire a Google Ads consultant?

When you are not getting results from your current campaigns, do not have time to manage them properly, or want to scale them profitably without adding internal headcount.

What is the minimum recommended budget?

I recommend a minimum of €1,500/month in ad spend. Below that, campaigns do not have enough data for the algorithm to learn and optimise correctly.

What is the difference between a consultant and a Google Ads agency?

With a freelance consultant you speak directly with the person managing your account. No rotating account managers, no junior team. More agility and accountability.

Does Google Ads work for B2B?

Absolutely. Search campaigns are especially effective for B2B because they intercept buyers who are already in active research mode. I manage B2B accounts with budgets between €2,000 and €50,000/month.

How is campaign ROI measured?

Through conversion tracking in GA4 connected to Google Ads. We measure leads, calls, forms and sales. ROAS and CPA are the main KPIs depending on the business type.

Updated: March 2026

Free first call

Could your ad campaigns
perform better?

30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.

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30 min · Google Meet · No commitment