PPC / SEM Consultant · Google Partner · CXL Certified
Freelance PPC & SEM consultant. International.
Strategy, execution and measurable results.
I help you get better results and discover new growth opportunities. Google Ads, Meta Ads, CRO and advanced reporting.
In 30 seconds: what does a freelance PPC consultant do?
A freelance PPC consultant runs paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and Microsoft Ads — working directly in the client's account, without an agency layer. I cover Search, Shopping, Performance Max, Display, paid social and remarketing, plus measurement (CAPI, GA4, Looker Studio) and landing-page CRO. I work with monthly budgets from €500 to over €10,000 for vacation rental, B2B and ecommerce brands, across Europe (Spain, France, UK), North America (US) and Latin America. Google Partner and CXL Certified Optimizer, 7+ years of experience. The first 30-minute call is free and ends with a concrete recommendation.
Core services
Where I focus most of my client work.
- Google Ads Search, Shopping, Performance Max, Display and Remarketing. Strategic management in your own account, full transparency.
- Conversion Rate Optimisation Heuristic audit, qualitative and quantitative data analysis, and hypothesis prioritisation. Convert more without increasing budget.
- B2B Lead Generation Google Ads + Meta Ads + landing page CRO as one system. Qualified pipeline from click to form — not just traffic.
- AI Assistant Consulting Custom prompts, AI agents and workflow integration for marketing teams. Faster briefs, reports and analysis — connected to your existing tools and data.
More services
Additional channels and capabilities.
- Meta Ads — Facebook & Instagram Prospecting, retargeting and engagement campaigns. Full-funnel strategy with Conversions API and creative optimisation.
- Dashboards and reporting Custom Data Studio dashboards connected to Google Ads, Meta Ads and GA4. Clear data for fast decisions.
- LinkedIn Ads B2B campaigns on LinkedIn: Sponsored Content, Lead Gen Forms and Matched Audiences. The most precise channel for reaching decision-makers in SaaS and professional services.
- TikTok Ads TikTok campaigns for brands looking to reach younger audiences with native creativity. Branding, sales and app installs.
- Pinterest Ads Advanced campaign management on Pinterest. Ideal for lifestyle, home decor, fashion and visual product ecommerce.
- SEO Audit Full technical analysis, content quality, on-page elements and Schema markup. Prioritised report with Critical, High, Medium and Low findings, and an actionable plan from day one.
Case study: OVO Network
Multi-channel paid media for a luxury Alpine chalet rental brand.
- Google Ads non-brand ROAS
- +33%
- Cost per booking
- −32%
2026 YTD vs 2025
Reviews
Gediminas Co-founder, Lunvio Your feedback and suggestions made sense and we have implemented the majority of them.
Tim Andrews Founder, OVO Network I had the pleasure of working with Lionel for five years at OVO Network, during which time he was responsible for managing our paid media campaigns and played an important role in the steady growth of our business.
Lionel combines excellent technical knowledge of digital advertising with a strong commercial understanding of what really matters to a business. He understands that successful paid media is not simply about generating traffic or leads, but about delivering measurable results and contributing to sustainable growth.
Throughout our time working together, Lionel demonstrated a thoughtful, analytical and methodical approach to his work. He was always looking for opportunities to improve performance, optimise our advertising investment and ensure that our campaigns delivered real commercial value.
What I particularly appreciated was Lionel's professionalism, reliability and commitment. He took genuine ownership of his work, understood our business objectives and became a trusted partner in helping us achieve them.
Over those five years, OVO Network grew steadily, and Lionel's contribution to that progress was both valuable and greatly appreciated.
I would wholeheartedly recommend Lionel to any organisation looking for a knowledgeable, commercially minded and highly capable digital marketing professional. He brings together technical expertise, sound judgement and a genuine commitment to achieving results.
It was a pleasure working with him, and I wish him every success in the future.
Why work with me?
Your account, your data
I work in your account. No agency accounts, no retained history. If you decide to change, you keep everything.
Google Partner certified
Priority Google support, betas and exclusive resources for clients with significant investment.
CXL Certified Optimizer
Certification in conversion optimisation from the world's leading CRO training institution.
7+ years experience
Real accounts, real budgets. I have managed from €500/month to over €10,000/month in ad spend.
Trilingual ES/EN/FR
I manage campaigns and communicate in Spanish, English and French. No barriers for international markets.
AI & automation
I integrate AI into paid media workflows to deliver more speed, analysis and content.
Frequently asked questions
What is PPC and what is SEM?
PPC (Pay Per Click) is the payment model where you pay per click on your ad. SEM (Search Engine Marketing) is advertising on search engines. In practice, both terms are used interchangeably to refer to Google Ads.
Does PPC really work?
Yes, with the right structure. PPC is especially effective for ecommerce, B2B lead generation and any business with active search intent.
Does PPC work for B2B?
Absolutely. Google Ads is especially powerful for B2B because it intercepts buyers who are already in active research mode.
Free first call
Could your ad campaigns
perform better?
30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.