Meta Ads Consultant · Facebook · Instagram

Freelance Meta Ads consultant.
Prospecting, retargeting and real scale.

I manage Facebook and Instagram Ads campaigns with a full-funnel strategy. From the first impression to conversion — and retention.

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30 min · No commitment

Full-funnel strategy

Meta Ads is not just running ads. It is building a system that moves people from awareness to purchase.

TOFU
Educate — Prospecting
Prospecting campaigns to reach new audiences. Value content that builds brand awareness and trust before asking for the sale.
MOFU
Nurture — Engagement
Retargeting users who have interacted with your ads or visited your website. Messages that move them down the funnel.
BOFU
Acquire — Conversion
Finely segmented retargeting audiences for users ready to convert. High-specificity ads focused on action.

What the service includes

Strategy
Campaign strategy
Analysis of existing account or setup from scratch. Definition of objectives, audiences and campaign structure by funnel stage.
Audiences
Audience configuration
Saved, custom and lookalike audiences. Customer Match with client lists and behavioural retargeting audiences.
Creative
Ad copy and creatives
Ad copywriting. Creative briefing or adaptation of your brand assets for each format and placement.
Pixel & CAPI
Tracking and Conversions API
Meta Pixel, Conversions API and conversion event setup. Robust tracking that does not rely solely on browser cookies.
Retargeting
Advanced remarketing
Retargeting sequences by intent level: visitors, add-to-cart, initiated checkout. Systematically lower CPA than prospecting.
Optimisation
Ongoing optimisation
Weekly performance review. Bid, budget, creative and audience adjustments. Monthly Looker Studio reports.

Frequently asked questions

What is the difference between Facebook Ads and Instagram Ads?
They are the same advertising platform — Meta Ads Manager. Ads can appear on Facebook, Instagram or both simultaneously.
Does Meta Ads work for B2B?
Yes, especially for awareness and lead generation in sectors where the audience is active on social media. For transactional B2B it is usually complemented with Google Ads.
How much budget do I need for Meta Ads?
I recommend a minimum of €1,000/month in ad spend. Below that, the Meta algorithm does not have enough data to optimise correctly.
What about iOS 14+ privacy restrictions?
I implement Conversions API to recover conversion signals that cookie restrictions limit. Essential for the algorithm to have enough data to optimise.
Free first call

Could your ad campaigns
perform better?

30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.

Book a call →
30 min · Google Meet · No commitment