CRO · Conversion Rate Optimisation · CXL Certified

Freelance CRO audit.
Convert more. Without more traffic.

Paid traffic is expensive. If your website does not convert, every euro in Google Ads or Meta Ads multiplies into losses. A CRO audit identifies exactly where and why you are losing conversions — and how to fix it.

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30 min · No commitment

What the CRO audit includes

Heuristic analysis
Expert review of your website
Evaluation of each key page against persuasion, usability and conversion principles. I identify friction points that traffic sees but data has not yet revealed.
Analytics
Quantitative analysis
Study of your GA4, conversion funnels, drop-off rate by page and user segments. The data shows where traffic dies.
UX Research
Qualitative analysis
Heatmaps, session recordings and form analysis. I understand the real behaviour of your users.
Hypotheses
Improvement prioritisation
I deliver a prioritised list of actionable hypotheses ordered by potential impact and ease of implementation.
Quick wins
Immediate improvements
High-impact changes you can implement without A/B tests. Measurable results in weeks, not months.

Why CRO multiplies your paid media investment

Same traffic, more sales
Doubling conversion rate has the same effect as doubling ad budget — at zero cost.
Reduces CPA
If your landing converts at 2% and you improve it to 4%, your CPA halves. Without touching campaigns.
Data, not opinions
Every hypothesis is backed by real data from your account. No generic redesigns based on trends.

Frequently asked questions

How long does a CRO audit take?
A complete audit takes 5 to 10 working days depending on site size. I deliver a detailed report with all prioritised hypotheses.
Do I need to run A/B tests?
Not necessarily. Many conversion improvements can be implemented directly without tests. A/B tests are useful when traffic is sufficient for statistical significance.
Do you work with any platform?
Yes. I work with Shopify, WooCommerce, WordPress, custom landing pages and B2B forms regardless of platform.
Free first call

Could your ad campaigns
perform better?

30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.

Book a call →
30 min · Google Meet · No commitment