LinkedIn Ads Consultant · B2B Lead Generation · Freelance

LinkedIn Ads for B2B.

The channel that reaches decision-makers.

I manage LinkedIn Ads campaigns focused on B2B lead generation — directors, procurement managers, CTOs, CFOs. Sponsored Content, Lead Gen Forms, Message Ads, and Matched Audiences. Your account, your data, your history — always yours. If you want a free audit before deciding, I can do that too.

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30 min · No commitment · I respond before the meeting

Why LinkedIn Ads for B2B?

Precise professional targeting

Segment by job title, seniority, company size, industry, and even specific company. No other platform gives you this level of precision for reaching B2B profiles.

Reach the people who decide

80% of B2B leads generated on social media come from LinkedIn. It's where executives are in professional mode — more receptive to business propositions than on any other platform.

Native Lead Gen Forms

LinkedIn forms auto-fill with profile data. Conversion rates 2–3x higher than traditional landing pages for B2B audiences because friction disappears entirely.

Complements Google Ads

LinkedIn generates demand. Google captures it. Together, they shorten the sales cycle and improve pipeline quality because the buyer already knows you when they search.

What the service includes

Full LinkedIn Ads management end-to-end — strategy, implementation, optimisation, and monthly reporting.

Feed ads

Single Image Ads, Video Ads, and Document Ads to capture decision-makers' attention in their feed. Copy and structure optimised for professional audiences who don't have time to spare.

Lead Gen Forms

Native LinkedIn forms

Lead capture directly on LinkedIn with zero friction. Profile data auto-fills — name, company, title, work email. Ideal for ebooks, demos, webinars, and free audits.

Message Ads

Message Ads and Conversation Ads

Direct messages delivered to the LinkedIn inbox of selected profiles. Effective for event invitations, personalised outreach, and re-engaging warm pipeline.

Matched Audiences

Custom audiences

Website visitor retargeting, company and contact list uploads, CRM integration. The highest-performing accounts combine prospecting with active pipeline retargeting.

Tracking

LinkedIn Insight Tag and conversions

Insight Tag installation and verification, conversion event setup, and GA4 synchronisation. Without reliable data, optimisation is guesswork.

Reporting

Dashboards and monthly reporting

Monthly report covering CPL, cost per MQL, pipeline generated, and format-by-format breakdown. Permanent access to your real-time dashboard.

How I work

What happens from the first call to the first monthly report.

Audit and diagnosis

I review your current account — or build it from scratch — and identify what's wrong: targeting too broad or too narrow, wrong formats for the objective, broken conversion tracking.

Strategy and tracking

I define the campaign architecture, format mix, and KPIs. I verify that the Insight Tag is installed correctly and that conversions are registering properly.

Launch

I implement the agreed structure: audiences, formats, copy, creatives, and Lead Gen Forms configured with the right fields for your sales process.

Bi-weekly optimisation

CPL review by segment, bid adjustments, pausing underperforming audiences or formats. LinkedIn needs more time than Google to learn — don't touch it every day.

Message testing

Copy tests, offer tests, format tests. The same targeting with two different messages can double CPL. Creative testing is the primary lever on LinkedIn.

Monthly reporting

Report covering real CPL, cost per MQL, pipeline attributed to LinkedIn, and recommendations for the next month. Optional review meeting.

Sectors I work with

LinkedIn Ads works when the product or service is designed for professionals or businesses. These are the sectors where I add real value.

B2B SaaS and technology

Software platforms with long sales cycles and multiple stakeholders. LinkedIn is the most effective channel for reaching CTOs, CIOs, and operations managers who make or influence the purchase decision.

Consulting and professional services

Strategic, legal, financial, and HR consulting firms. Title and company targeting lets you reach exactly the right level of the hierarchy without wasting budget on irrelevant profiles.

Recruitment and training

Staffing firms, executive search, and professional development platforms. LinkedIn combines employer branding capability with direct qualified candidate or learner acquisition.

Need Google Ads, Meta Ads, or CRO as well? See all available PPC services.

Why work with me?

Your account, always yours

I work directly in your LinkedIn Campaign Manager account. I don't create agency accounts. If you decide to move on, you keep everything — full history and all data.

No juniors, you talk to me

7+ years managing B2B campaigns across multiple platforms. Every strategic decision is made by the same consultant managing your account day to day.

Pipeline focus, not vanity metrics

I care about real CPL, cost per MQL, and generated pipeline — not impressions or clicks. LinkedIn Ads only makes sense if it fills your pipeline with qualified leads.

Trilingual ES / EN / FR

I manage campaigns in all three languages across Spanish, English, and French-speaking markets. No communication barrier with international clients.

LinkedIn + Google Ads

I have experience managing both platforms simultaneously. I know how to coordinate targeting and messaging so they complement each other instead of competing.

Full transparency

Clear reports, no inflated metrics. If something isn't working, I tell you before you spot it in the dashboard yourself.

Frequently asked questions

What is the minimum recommended budget for LinkedIn Ads?

I recommend a minimum of €2,500/month in ad spend. LinkedIn has a higher CPM than other platforms — for good reason: the B2B targeting precision has no equivalent elsewhere. Below that threshold, you simply won't have enough data volume to optimise properly.

Does LinkedIn Ads work for B2C?

In most cases, no. LinkedIn is the right channel when you're selling to professionals or businesses: software, consulting, professional training, recruitment, B2B financial services. If your product is mass-market, Meta or Google will give you a better return.

What is the difference between Sponsored Content and Lead Gen Forms?

Sponsored Content are ads that appear in the feed — image, video, or carousel — and direct users to your landing page. Lead Gen Forms are native LinkedIn forms that auto-fill with the user's profile data, removing the friction of an external click. For B2B lead generation, Lead Gen Forms typically convert 2–3x better.

How does LinkedIn targeting work?

LinkedIn lets you segment by job title, seniority level, company size, industry, skills, education, and specific companies. You can also use Matched Audiences: upload company or contact lists, retarget website visitors, or sync with your CRM. It's the most precise platform available for reaching specific professional profiles.

How long does LinkedIn Ads take to produce results?

B2B sales cycles are long, and LinkedIn reflects that. Plan for 60–90 days to accumulate enough data to optimise properly. The first 30 days are for calibrating formats, messages, and audiences. Don't expect meaningful results in week one.

Can I run LinkedIn Ads alongside Google Ads?

It's the most powerful combination for B2B. LinkedIn generates demand and raises intent; Google Ads captures that demand when the buyer is actively searching. The result is a more qualified pipeline and shorter sales cycles.

Updated: March 2026

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