Google Ads Audit · Google Partner · CXL Certified · From €490
Independent Google Ads audit.
What is broken, what is costing money, and what to fix first.
I review your whole account before touching anything: conversion tracking, structure, keywords, bidding, Performance Max, Shopping and landing pages. You get a written plan, ordered by impact, that your team, your agency or I can execute. No management contract attached.
In 30 seconds: what does this Google Ads audit cover?
A Google Ads audit by Lionel Fenestraz, freelance Google Ads consultant (Google Partner and CXL Certified Optimizer, 7+ years in paid media). I review the full account with read-only access and change nothing: first whether conversions measure what they claim to, then structure, search terms, match types, negatives, bid strategy, budgets, Performance Max, the Shopping feed, ads and landing pages. The output is a document listing each finding, its estimated impact and the proposed change, in priority order. Price from €490, fixed on the first call based on spend and campaign types.
If you would rather do it yourself, the full list is public: Google Ads audit checklist, 77 checks with a free template. This page is for when you want someone from outside to do it, with no interest in selling you management.
Case study: OVO Network
Multi-channel paid media for a luxury Alpine chalet rental brand.
- Google Ads non-brand ROAS
- +33%
- Cost per booking
- −32%
2026 YTD vs 2025
When is an audit worth it?
Results are slipping
CPA is rising or ROAS is falling and nobody can explain why. See why Google Ads is not converting.
Doubts about your agency
You want a second opinion before renewing. See signs your Google Ads agency is not working.
Inherited account
You are taking over an account from someone else and need to know what is inside. See what to check in an inherited account.
Before raising spend
You are about to spend more and want the extra money to avoid what already is not working.
What I review
The same blocks as the 77-point checklist, applied to your account and your data.
Conversion tracking
What counts as a conversion, duplicates, values, enhanced and offline conversions, Consent Mode. If this is wrong, every bidding decision runs on bad data.
Campaigns and ad groups
Whether the structure follows business goals or the logic of whoever built it. Overlap and cannibalisation between Search, Shopping and PMax.
Keywords, match types and negatives
Real search terms, spend on irrelevant queries, negative lists and how broad match is used.
Bid strategies and budgets
Whether the CPA or ROAS target fits your margins, budget-limited campaigns and how budget is split.
Performance Max and feed
Asset groups, signals, brand exclusions and Merchant Center feed quality.
Ads, assets and landing pages
RSAs, assets, message match between ad and page, and what on the landing page holds conversion back.
How it works
From the first call to the delivered plan.
Free call
30 minutes looking at the account together. If you do not need a full audit, I will tell you then.
Fixed price
I confirm the price based on spend and campaign types. From €490.
Read-only access
You give me read-only access to Google Ads and, if you use them, GA4 and Merchant Center. I change nothing.
Full review
I go through each block with the account data and log the finding, impact and proposed change.
Prioritised plan
You get the document: what to change first, what to expect from each change, and what to leave alone.
Plan walkthrough
We go through it together on a call to answer questions. Then you decide who executes it.
Reviews
Gediminas Co-founder, Lunvio Your feedback and suggestions made sense and we have implemented the majority of them.
Tim Andrews Founder, OVO Network I had the pleasure of working with Lionel for five years at OVO Network, during which time he was responsible for managing our paid media campaigns and played an important role in the steady growth of our business.
Lionel combines excellent technical knowledge of digital advertising with a strong commercial understanding of what really matters to a business. He understands that successful paid media is not simply about generating traffic or leads, but about delivering measurable results and contributing to sustainable growth.
Throughout our time working together, Lionel demonstrated a thoughtful, analytical and methodical approach to his work. He was always looking for opportunities to improve performance, optimise our advertising investment and ensure that our campaigns delivered real commercial value.
What I particularly appreciated was Lionel's professionalism, reliability and commitment. He took genuine ownership of his work, understood our business objectives and became a trusted partner in helping us achieve them.
Over those five years, OVO Network grew steadily, and Lionel's contribution to that progress was both valuable and greatly appreciated.
I would wholeheartedly recommend Lionel to any organisation looking for a knowledgeable, commercially minded and highly capable digital marketing professional. He brings together technical expertise, sound judgement and a genuine commitment to achieving results.
It was a pleasure working with him, and I wish him every success in the future.
Price
A fixed piece of work, with the price confirmed before I start.
Google Ads audit
From €490
Full review of one account and a prioritised written plan. The price rises with monthly spend and the number of campaign types.
Monthly management
From €600/month
If you then want me to execute the plan. Details on the freelance Google Ads consultant page.
The 30-minute call is free and does not end in a management pitch. If it turns out the account is in good shape, I will say so and save us both the work.
Why an independent audit?
No conflict of interest
The plan works whether or not you hire me afterwards. It is not written to sell you management.
You talk to the auditor
I do the review myself, not a junior with a template. 7+ years on accounts from €500 to over €10,000/month.
Google Partner certified
Google Partner and CXL Certified Optimizer. Search, Shopping, PMax, Display and YouTube.
Measurement first
I check that conversions are real before anything else. Optimising on false data is the most expensive mistake.
Trilingual EN / ES / FR
I audit accounts in English, Spanish and French, and the report comes in your language.
Your account stays yours
Read-only access during the audit. Remove it whenever you like.
Frequently asked questions
What is a Google Ads audit?
A full review of the account before anything is changed: conversion tracking, campaign structure, keywords and search terms, bidding and budgets, Performance Max and Shopping, ads and landing pages. It ends with a written plan listing the changes in order of impact.
How much does a Google Ads audit cost?
From €490. The final price depends on monthly spend and how many campaign types the account runs (Search, Shopping, PMax, Display, YouTube). I confirm a fixed price on the free call, before any work starts.
How is it different from the free 30-minute review?
The free call is for looking at the account together, spotting the obvious problems and deciding whether a full audit is worth it. The paid audit goes through the whole account point by point and leaves you a document anyone can execute: your team, your agency or me.
Do I have to hire you for management afterwards?
No. The audit is a fixed piece of work and the plan is yours. Many clients hand it to their own team or their current agency. If you later want me to run the account, we discuss that separately.
What access do you need?
Read-only access to Google Ads and, if you use them, GA4 and Merchant Center. I make no changes during the audit, and you can remove access as soon as I deliver.
Can I audit the account myself?
Yes. I published the full 77-point checklist with a free template in my Google Ads audit guide. An outside audit pays off when the account mixes several campaign types, when tracking includes offline conversions, or when results are getting worse and nobody can explain why.
Do you audit accounts run by an agency?
Yes, that is one of the most common cases: a second opinion before renewing, or a check when you take over an account. The report is about the account and the data, not about who runs it.
Which languages and markets do you cover?
I work in English, Spanish and French, and audit accounts advertising in the UK, the US, Spain, France and Latin America.
Updated: November 2026
Looking for ongoing management rather than a one-off review? See the freelance Google Ads consultant page. To compare market rates, read how much a Google Ads consultant costs.
Free first call
Could your ad campaigns
perform better?
30 minutes to review your situation and tell you exactly what I would change. No pitch, no sales proposal.