Monthly Spend Tracker
Log your campaign spend by channel and compare budget vs. actual spend at a glance.
Why pacing matters
Pacing is the rate at which your budget is consumed throughout the month. Poor pacing can cause campaigns to switch off mid-month — or concentrate all spend in the final days, when CPCs tend to be higher and competition fiercer.
If you've executed less than 45% of your budget by mid-month, the algorithm may not be reaching enough of your audience. Review targeting, bids, and whether any impression-share limitations are active.
If you've exceeded 60% of your budget before the halfway point, you risk running out of budget before month end. Reduce the daily budget or use the daily adjustment tool to recalculate.
How pacing differs by platform
Not all platforms manage budgets the same way — and that affects how you should interpret your tracking:
When to intervene on budget
The percentage executed is the primary signal. Here are the reference ranges and what to do in each case:
Check for low bids, overly narrow targeting, or ad quality issues that reduce reach.
Optimal range. Budget is being consumed at the right rate. Monitor performance without adjusting the budget.
Overpace risk. Reduce the daily budget or use the This Month Daily Budget tool to recalculate.