Discover the 5 essential Meta Ads tools you need to get the most from your Facebook and Instagram campaigns and improve your advertising performance.
The Meta Pixel Helper is an extension available exclusively in Chrome and developed by Meta. It lets you verify that the Meta Pixel is correctly installed on your website.
It’s a fairly basic tool, which you should know about if you’ve already installed the pixel on your website, but I mention it first because for me it is essential: if your pixel is poorly installed and incorrectly configured, you won’t be able to accurately measure your campaign performance, optimize it effectively, or create audiences from your website traffic.
Once you’ve installed it — or had it installed by a provider — the best way to test the Meta Pixel is to use this Chrome extension. It will scan the HTML code of a web page to detect the pixel base code as well as the events you have configured.
Meta Pixel Helper also informs you about errors to correct in the settings.
Meta officially removed the 20% text rule for images in August 2021, and the Text Overlay verification tool was retired at the same time. There is no longer a formal limit on the amount of text allowed in ad images.
However, Meta still recommends using minimal text in ad images, as clean images tend to deliver better results in terms of reach and performance. Practical experience confirms this: the less text in the image, the better the ad tends to perform.
You can preview your ads directly in Ads Manager before publishing them to make sure the creative looks as intended in each placement.
How to include text in your images effectively?
This practice is especially important when working with external partners or designers who provide your creatives. Over time, it integrates naturally into the image creation process.
Few people use it, but another valuable Meta tool is its chat support. You’ll be surprised at how effective it can be. One piece of advice: always treat those agents with the utmost respect — with courtesy you can go a long way.
On the Meta Business Help page, you’ll first find access to all the documentation to help advertisers.
If you scroll down, you’ll see a fairly discreet button offering you the option to contact the support team via instant messaging, along with the current wait time.
Click that button and a form will open asking you to fill in some questions and the account related to your issue.
Once completed, a page will open with possible answers and an option to contact via chat.
The Facebook customer feedback score is based on several types of feedback received from your users. Sometimes Meta sends surveys asking for opinions on Facebook ads, and other times users can report ads as they see them.
To see your score, you can access your account quality page here: https://www.facebook.com/ads/customer_feedback/
Either way, your business will have a score between 0 and 5. 0 is the worst, and will typically mean your advertising has been disabled. 5 is the best and shows that you receive excellent customer feedback.
The Ad Library — the last of the Meta tools we’re presenting today — contains data on all ads running on Facebook, Instagram, Messenger, and the Audience Network. Since 2023, you can also view historical ads (not just active ones), with date filters that let you see past creatives from any brand.
You can access the library via the Meta Ad Library.
If you’d like to know more about the Meta Ad Library, I invite you to read our post Discover your competitors’ advertising strategies on Meta Ads.
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